Eddie Hall’s supplement brand Beast is adding more weight to its Beast Foods collection.
And when we say more weight, we mean that quite literally. The former World’s Strongest Man has announced the aptly named Beast Bar, which arrives, like Hall, significantly heavier than most.
Here’s what you need to know, including details on macros, ingredients, and when it’s dropping.
Unwrapping the Beast Bar
While Beast Pharm’s supplement line is fairly extensive, the Beast Foods roster is lighter on options, with just Beast Biltong in various flavours to choose from.
The Beast Bar adds a more traditional offering to the category, bringing 25g of protein in a classic chocolate bar format.
Weighing 80g apiece, its hefty construction includes a soft-baked core, protein crispies, salted caramel, and a thick coating of real milk chocolate.
Hall is promising a treat you’d expect from the chocolate aisle, not the supplement shelf – and it’ll need to impress, as the macros aren’t the leanest.
Alongside the impressive protein count, each full bar delivers 12g of fat, 24g of carbs, 11g of sugar, and 298 calories.
Those figures are likely a drop in the ocean compared to what Hall would have chomped through during his Strongman heyday, so it’s no surprise to see the Beast Bar putting flavour first.
Fans are reassured on that front, as, according to Hall, it’s “the tastiest protein bar you’ll ever eat.”
The Beast Bar drops on Friday, 17 April via Beast Pharm’s online store. Boxes of 12 are priced at £29.99 – roughly £2.50 per bar – while single bars are sold at £2.99.
