Better-for-you beer brand, Days, has added a fruity twist to summer sessions with the launch of its latest flavour.
Peach joins the Days lager line-up as the newest drop in the hoppy operator’s limited-edition Sunrise Series.
It marks the brewer’s first step into the refreshing world of fruit beer — and comes amid a timely surge in popularity.
JUBEL’s signature peach-flavoured lager has been making serious strides this summer, with Liam Gallagher even spotted knocking one back during the much-anticipated Oasis reunion tour.
Days lager, however, packs a similarly juicy punch — without the alcohol content.
The new Peach offering lands at 0.0% ABV, just 50 calories, and features a low-sugar recipe.
“This launch is another step in our mission to bring better 0.0% beer to more people in more occasions,” wrote co-founder Mike Gammell in an announcement post.
“From lunchtime hangouts to post workout brews and everything in between.
“Massive shoutout, as ever, to the whole team at Days for bringing this to life. I think this beer might be my favourite.”
Days Lager: Beer for Doing
Founded in the throes of lockdown, Gammell and his business partner Duncan Keith wanted to create a tipple that was truly zero alcohol, while still tasting as good as the real deal.
Using softer water from the Lammermuir Hills in southern Scotland and premium malt barley grown locally to the brewery just outside Edinburgh, the duo spent a year finessing a unique method that allowed them to do just that.
Free from flavour-impairing processes and harsh de-alcoholisation treatments, every beer Days has launched since has been 0.0%.
That stripped-back approach, it says, is a game-changer for anyone seeking a clear option while tempering their alcohol intake.
Days is billed as “Beer for Doing.”
It was designed to meet the needs of shifting drinking habits. The concept hinges on the belief the modern drinker no longer has room for crippling hangovers — but still wants the social aspect of cracking open a can.
By all accounts, Days was spot on in its evaluation of today’s psyche. The brand has established itself as a major player in the zero-alcohol space.
Its range now features a Helles-style lager and a bold, vibrant pale ale.
Where to Find Days Lager
The new Peach Days lager is available exclusively online via the brand’s website. Cans can be purchased in packs of 12, 24, and 48, or as part of mixed bundles.
Act fast — this one’s a limited release and won’t stick around long.
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