It’s a collab we’re pretty sure no one predicted – now that it’s here, we’re intrigued!
Liquid Death – the canned water brand known for its heavy metal aesthetic and chaotic marketing – has teamed up with iconic breakfast pastry brand Pop-Tarts to launch Pop-Tarts Carnage, a limited-edition flavoured iced tea inspired by Frosted Strawberry.
What’s in Pop-Tarts Carnage?
Each 355ml can is built on a black tea base with a Frosted Strawberry flavour – a taste that will take you right back to your childhood breakfast table.
For a drink based on kids’ confectionery, the stats are surprising: each can delivers just 4g of sugar and 20 calories (75% less sugar than leading non-diet iced teas), and no artificial sweeteners. All of the nostalgia, without the sugar crash.
It also contains 43mg of caffeine and comes with a hit of B vitamins.
The Liquid Death Campaign
The launch is backed by a typically unhinged promotional video, produced in-house by the brand’s own production arm, Death Machine.
The ad opens on a quiet, lifeless breakfast scene, with two adults living a boring life. Two cans of Pop-Tarts Carnage crash onto the table, and everything changes.
The couple instantly regresses to their teens, having a food fight before tearing through their street on bikes. As they pass a can of Liquid Death to their neighbours, absolute carnage ensues.
It’s absurd, it’s funny, and it’s entirely on brand. It’s also the latest in a growing string of wild Liquid Death collaborations, following recent tie-ups with Fruity Pebbles, Pit Viper sunglasses, and Spotify.
Where to Buy Liquid Death Pop-Tarts Carnage
Pop-Tarts Carnage is now available in 12-packs on Amazon for $16.99, or direct from the Liquid Death online store.
Wider retail distribution is expected through May. As with most Liquid Death drops, it’s limited, so don’t sit on it too long.
SEE ALSO: Oath Nutrition Moves Into RTDs With Sparkling Energy + Protein Drink
