Ovrload Speaks Out Amid Accusations of Ties to Lookalike Brand Enerzaa
Ovrload has emphatically denied having any link to emerging creatine gummy brand Enerzaa.
This comes in the wake of James Smith’s latest YouTube exposé on what’s now being dubbed Gummy Gate.
The fitness world’s answer to Coffeezilla took aim at several companies he alleges are selling “sweets” as supplements.
Smith accused Push, Supplmnt, Gains Nutrition, and Unique Physique of all falling well short of what’s claimed on the label after conducting a fresh round of testing.
Ovrload — founded by young entrepreneur Johnny Lye — was the subject of Smith’s first online takedown some months back.
The 36-year-old outed the brand’s Crealyte gummies — a fusion of creatine and electrolytes — for containing little to no creatine at all.
Lye has since relaunched with a new supplier in mainland Europe, two fresh flavours, and stringent testing protocols.
He also issued a public apology, stating that despite some batches being genuine, he was let down by a Chinese supplier “cutting corners” during the manufacturing process.
In the meantime, another creatine gummy seller operating under the name Enerzaa surfaced, bearing a striking resemblance to Ovrload’s branding.
Enerzaa was running paid ads for gummies using Ovrload’s trademarked Crealyte name — even selling identical flavours to two of the brand’s original offerings: Blue Razz and Sour Watermelon.
This led Smith to speculate that Ovrload might have rebranded in the wake of the drama to continue selling stock.
“Now, I’m not sure if you believe in coincidences, but another brand cropped up a few days after my last video and started running paid ads all across America,” Smith said.
“Conveniently, these paid ads weren’t put across my two biggest territories of following, being Australia and the United Kingdom.
“The brand changed its name and, of course, I’ve ordered some of those too. They will be going off to testing.
“The packaging has changed, the branding is very similar, but what leads me to believe this could be the same company is they’ve conveniently made the same spelling mistakes in the same area of the product.”
The spelling mistake Smith was referring to was the word “althletic” rather than athletic.
“And although I don’t have the results on those gummies just yet, I can’t help but think that I’ve been short-changed on the amount of gummies purported on the side of the packet,” he continued.
“For any of those companies in question, if you rebrand, or pop-up as another convenient business within a few days, it’s not very hard to find this, to track this, and to see your adverts.”
Ovrload has since clapped back at that suggestion, declaring it has no affiliation with Enerzaa. Instead, it says it has issued several warnings to the pop-up brand over unauthorised use of its intellectual property.
In a statement released today, Ovrload said: “In light of recent speculation and online commentary, we feel it’s necessary to publicly clarify the following:
“Ovrload has not rebranded, we are not affiliated with, partnered with or connected to the company called Enerzaa in any capacity.
“Enerzaa began advertising creatine gummy products across various platforms, using branding and packaging that closely resembles our own (including our trademark name: crealyte).
“This has led to understandable confusion among customers, partners, and content creators.
“Upon discovering Enerzaa’s activity in March, we took the following actions:
- Had several cease and desists sent to Enerzaa via email
- Filed multiple DMCA takedown notices via Shopify
- Successfully had over 10 Enerzaa-affiliated storefronts removed for intellectual property infringement (they’ve operated via 5+ different domains)
- Identified their listed address as 30N Gould St, Sheridan, Wyoming, USA — a known virtual mailbox service used by shell entities
“It’s important to note that Enerzaa was running ads in the UK and globally, contrary to recent online claims suggesting otherwise.
“This is how we first became aware of their activity. We are a UK-founded supplement company built on trust, transparency and quality.
“We do not, and will never, hide behind shell companies or rebrand to avoid accountability.
“If you see a product claiming to be Ovrload with a different name, it is not us.”
Enerzaa is still selling the gummies through its website. Bizarrely, the domain also features images of a runner wearing Push clothing — another creatine gummy competitor implicated in the most recent developments.
Ovrload stated it will continue to pursue Enerzaa and “find the people responsible,” before concluding:
“If you’ve got any questions or would like to talk to us about this directly we’re more than happy to chat — just drop us a message.
“We appreciate the ongoing support from our community and will continue to uphold the highest standards in everything we do.”
Gymfluencers has contacted Ovrload for clarification on customer refunds related to older, impacted batches.
Enerzaa has also been contacted for comment.
