Retrograde is the AI talent agent helping influencers earn more with less hassle.
If you’re a creator who’s ever lost a brand deal because an email got lost in your agent’s inbox or you’ve just been messed around one too many times, listen up.
Retrograde is here to change the game.
Founded by entrepreneur Grace Beverley, it’s an AI-powered talent agency built to handle the chaos of modern influencer marketing without the old-school headaches.
It’s already making waves in the creator world, and for good reason.
What is Retrograde?
Retrograde is Grace Beverley’s answer to the biggest frustrations influencers face with traditional talent agents.
After years of seeing creators lose money and opportunities thanks to slow responses, high fees, and simple human error, she joined forces with experienced entrepreneurs to build something smarter.
Backed by top investors and Europe’s most active VC firm, the agency has already raised $2 million and earned write-ups in Vogue Business, The Information, and The Times.
Why Creators Needed Retrograde
Ask any full-time content creator and you’ll hear the same complaints. Including the fact that traditional agents often take 20% of your earnings. On a $10,000 deal that’s $2,000 gone before you see a penny.
Agents can also miss key messages or lowball rates because they don’t have real-time market data. And while brands reach out 24/7, your human agent sleeps, goes on holiday, and sometimes just drops the ball.
Grace Beverley has seen it all happen over and over again, including one infamous $50,000 deal that a friend lost because an agent simply didn’t reply.
Retrograde was born to make sure that never happens again.
How Retrograde Works
At the heart of it all is “Emma,” your always-on AI talent agent. When you sign up, you get a personalised email address to put in your bio.
Brands send opportunities straight there, and Emma instantly handles the rest. She reads every email, replies professionally, negotiates rates using real-time market intelligence, and even pitches you to new brands daily.
There are no more complicated dashboards either. With Retrograde you just chat with Emma like you would with a friend. She’ll text you updates so you can accept or reject deals in one click.
Emma also manages all the boring but essential admin, from contracts and invoicing to chasing payments and sorting content approvals, so creators can focus on making content.
Retrograde vs Traditional Agencies
Retrograde only charges a 10% commission, half of what many traditional agents demand. There are no hidden fees, no long-term contracts, and no upfront costs.
Because the AI never sleeps, Emma can respond to brands around the clock, ensuring creators never miss an opportunity. Real-time rate analysis means you’re always negotiating with the latest market data, not outdated guesses.
It’s everything you’d expect from a high-end talent agency, but faster, cheaper, and way more reliable.
Loved by Creators
Creators are already raving about Retrograde. A lot of them say they’re making more money with less hassle, and the platform’s simplicity is a huge draw.
And instead of juggling a dozen different tools, everything happens in one place through a quick chat with Emma.
Retrograde gives influencers a full-service agency in their pocket without the stress or the 20% cut.
Final Thoughts
Retrograde isn’t just another platform or shiny tech startup. It’s a genuine solution to problems that have cost creators real money for years.
Whether it’s the late-night email that lands you a five-figure campaign or the confidence that you’re getting the best possible rate, Retrograde gives creators the power to focus on what they do best, while knowing their business side is handled.
For influencers tired of missed opportunities, slow agents, and endless admin, Retrograde is a breath of fresh air. With AI doing the heavy lifting and Grace Beverley steering the vision, it’s easy to see why Retrograde is quickly becoming the name every creator wants in their corner.
SEE ALSO: Investing guide with Grace Beverly
