The Curators Snacks Hit the Shelves (Again) with WHSmith Rollout
High-protein snack fanatics, The Curators, have just secured another major retail milestone.
The brand’s better-for-you bites have gone from strength to strength this year, with new product launches and supermarket features greasing the wheels of progress.
Protein Chips were added to the range in February — a scrubbed-up ode to classic tortilla chips. High in protein and fibre, they became an instant hit with crunch-loving fans.
More recently, The Curators announced a limited run of Tajìn Pork Puffs, debuting the spicy collaboration at the Taste of London Festival.
Now, in yet another landmark moment for the clean-label operator, a “knockout” selection of The Curators snacks is landing on WHSmith shelves.
“We’ve officially launched into WHSmith with our KNOCKOUT lineup of award-winning protein snacks,” the announcement read.
“Whether you’re dashing for a train or grabbing a quick bite on the go — we’ve got all your snacking needs covered. Delivering high-protein, low-carb, high-fibre, gluten-free options absolutely PACKED with flavour.”
The deal will see four flavours across two lines introduced to WHSmith, as the iconic stationery chain pivots further towards travel-focussed retail.
The Curators snacks chosen for launch are:
- Original Salted Pork Puffs
- Smoky Bacon Pork Puffs
- Tangy Cheese Protein Chips
- Thai Sweet Chilli Protein Chips
“This is a HUGE moment for us,” the post continued.
“From challenger brand to front and centre on the snacks fixture… we’re not just on shelves, we’re dominating them.
“Protein-packed. Flavour-first. Built for busy snackers who don’t compromise on taste or nutrition.”
Head to The Curators’ website to shop the entire range. Use code GYMFLUENCERSAGENCY for 20% off your order.
SEE ALSO: Hot Snack Summer Has Arrived: The Curators Link Up With Tajín For UK-Exclusive Collab
