How DASH Flavoured Water Is Flipping the Script on Food Waste and Fizzy Drinks
There’s an uncomfortable truth behind our shopping habits — and it’s wasteful tail. Figures show that 40% of all food produced is fated for disposal.
That means almost half the food packaged each year is destined for the bin before it even reaches shelves — let alone our dining tables.
Farmers, or those with agricultural backgrounds, won’t be the slightest bit surprised by that statistic.
Huge quantities of perfectly healthy fruit and vegetables are rejected by supermarkets because they don’t meet beauty standards.
Bent, crushed, curved, and knobbly produce — no less flavourful or nutritious — is turned away for having a few rough edges.
Having witnessed this throwaway culture firsthand, Jack Scott and Alex Wright, the founders of DASH flavoured water, decided enough was enough.
In 2017, they set out to tackle the issue, one sip at a time.
The duo’s remedy came in the form of wonky fruit-infused sparkling water that’s free from sugar, sweeteners, and calories, while being kinder to the planet and farmers alike.
Here’s the brilliant story behind the beverage — and how you can save 30% on your order with code GYMFLUENCERS30.
DASH Flavoured Water: Fighting Waste at Source
Having grown up on farms, both Jack and Alex knew more than most about the swelling problem in British agriculture.
Not only were farmers left with imperfect fruit and vegetables the supermarkets didn’t want, they also overproduced crops to account for losses in yield.
It became the ultimate vicious circle. More fruit and veg produced equalled more waste, all because of stringent grading requirements that valued looks over substance.
DASH flavoured water embraces crops in all their forms, going a step further by welcoming surplus fruit from overproduction.
As the fruit is infused with pure spring water, its appearance doesn’t matter — what counts is what’s inside.
All that natural flavour is crammed into endlessly recyclable aluminium cans, tackling waste on two fronts while giving farmers some much-needed peace of mind.
Today, DASH is a globally loved brand with a major presence in some of the UK’s biggest supermarkets.
That same wonky fruit that was once rejected now sits on the shelves of Tesco, Sainsbury’s, Marks & Spencer and Waitrose. You could call that irony.
Unsurprisingly, DASH is a B Corp certified brand — meaning it meets the highest standards of social and environmental performance, transparency, and accountability.
Profits are also used to finance climate projects, addressing the limited — but not non-existent — greenhouse gases emitted from DASH flavoured water’s lifecycle.
To cut a long story short, it’s a fizzy drink you can feel good about sipping in more ways than one.
Skip the Sugar, Keep the Sparkle
Every can of DASH flavoured water gives something back to hardworking farmers and the planet. But there are also selfish reasons for savouring each swig.
DASH’s process of infusing the fruit and skipping the extras means it’s free from fat, carbs, sugar, sweeteners, and virtually any calories.
Instead of the cloying, artificial taste you get from slimmed-down fizzy drinks, DASH flavoured water packs a fruity punch from mother nature’s wonky creations.
As an alternative to sugary staples, it’s a win for the whole family — bringing all the same satisfaction, without the usual teeth-rotting guilt.
DASH is available in a host of bold flavours, including Lime, Raspberry, Grapefruit, Cherry, Lemon, Peach, and Blackcurrant.
If you want to dive headfirst into DASH’s world of goodness, you can also find it via the brand’s online store.
Packs of 12 cans start at £15.99, or £12.79 with a subscription. You can also pick and mix the flavours to experience the full variety of DASH’s range.
Don’t forget to use GYMFLUENCERS30 at the checkout for 30% off your first order.
SEE ALSO: Is DASH Water Healthy for Daily Drinking? We Investigate
