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Eddie Hall Unveils 80g Beast Bar Made With Real Chocolate

Eddie Hall’s supplement brand Beast is adding more weight to its Beast Foods collection. And when we say more weight, we mean that quite literally. The former World’s Strongest Man has announced the aptly named Beast Bar, which arrives, like…

Christian Guzman and Heidi Somers Move Into Their Dream Home

Christian Guzman and Heidi Somers are officially settling into their forever home, and their latest YouTube video gives followers a closer look inside. Christian Guzman and Heidi Somers have just shared a huge life update, with the couple posting a…

fu:di Granola Calls Time on Dessert Disguised as Breakfast

Introducing fu:di Granola, the Bowl Bringing Flavour and Health into Perfect Harmony As any avid label checker will know, granola is one of the sneakiest products down the cereal aisle. Packaging splashed with rolling farmlands, wholesome nut clusters and scattered…

Launch Date Set For RAW Nutrition Creatine Gummies

New product launches have been coming thick and fast out of RAW Nutrition HQ this year. Alongside a host of fresh and typically imaginative flavours for its existing lines, the fast-growing sports nutrition powerhouse is soon expanding into Cream of…

Unilever Snaps Up Superfoods Gummy Maker Grüns

Unilever has struck a deal to acquire superfoods gummy maker Grüns. Announcing the news, the London-headquartered giant, which also owns the likes of Onnit, Liquid I.V. and OLLY, said the purchase marks another step in optimising its portfolio towards “premium…

GHOST Energy is making its way to Europe

GHOST Energy Makes Its Long-Awaited Debut in Mainland Europe

Ever since GHOST Energy crossed the Atlantic to debut in the UK last summer, fans in mainland Europe have been patiently waiting for their chance to grab a can. We knew a wider European rollout was something GHOST was working…

Neutonic’s Nicotine-Free Focus Pouches Debut in Fresh Mint Flavour

Neutonic has officially launched its latest brain-fuelling innovation: Focus Pouches. The discreet, portable format brings something completely new to the productivity specialist’s range, while bridging the gap between two booming markets. Oral nicotine pouch use has risen on both sides…

Puresport Touches Down in Australia and New Zealand Via Aid Station Partnership

Endurance athletes in Australia and New Zealand can now fuel their sessions – and their recovery – with a wide range of Puresport products. The performance-driven wellness brand has teamed up with Aid Station to take its energy gels, creatine,…

Everything You Need to Know About FIBO 2026

FIBO 2026 is approaching fast. If you’re attending – or still on the fence about whether to buy a ticket – here’s everything you can expect from the popular and ever-growing health, fitness and wellness tradeshow. The lowdown on FIBO…

Kylie Jenner’s Sprinter Swaps Vodka for Electrolytes With New Wellness Mix

Kylie Jenner is expanding her drinks empire – and this time, she’s stepping away from the party scene and into the wellness space. The superstar founder behind the vodka soda brand Sprinter has launched k2o by Sprinter, a new functional…

“Frivolous” David Protein Lawsuit Dropped

The class-action lawsuit that rocked David Protein has been quietly dropped, with no further action to be taken. Filed in January by lead plaintiff Daniella Lopez, the case alleged that David Protein’s bars contained 83% more calories and 400% more…

The Incredible Numbers Behind GHOST’s Arnold UK Activation

GHOST turned last month’s Arnold Sports Festival UK into something of a masterclass in brand activation. The legendary lifestyle operator arrived at Birmingham’s NEC as a diamond sponsor, taking an international team of staff and athlete ambassadors on a mission…