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UK Launch Date Set for GHOST Energy Drink: July Arrival Confirmed

The Wait Is (Almost) Over: GHOST Energy Drink Lands in the UK This July All the puzzle pieces are starting to fall into place for the hotly anticipated UK arrival of GHOST Energy drink. The lifestyle powerhouse has been drip-feeding…

Guess Who’s Back? Ovrload Crealyte Gummies Relaunch After Three-Month Hiatus

From Widespread Criticism to Creatine Comeback: Ovrload Crealyte Gummies Reloaded It’s been a turbulent few months for Johnny Lye and Ovrload, to say the least. In the blink of an eye, the young founder went from scaling the brand —…

Hot Snack Summer Has Arrived: The Curators Link Up With Tajín For UK-Exclusive Collab

The Curators Bring The Heat With Limited-Edition Tajín Collaboration The Curators might just have taken the crown for collaboration of the year. Announced today, the high-protein snack aficionados have teamed up with iconic spice giant Tajín to crank up the…

Neubria Pause Hits the Market as Calm in a Can

Neubria Pause makes its debut as the calm counterpart to Neubria Play — built to help you wind down. Neubria has officially entered the ready-to-drink market with a duo of purpose-driven cans that work at opposite ends of the spectrum.…

Meet Neubria Play — the Tropical Energy Drink That Packs More Than Just Caffeine

Neubria Play Takes on the Energy Drink Aisle with a Smarter, Functional Formula Neubria looks set to take fridges by storm with its first ready-to-drink offering. Launched late last year, Neubria Play was introduced to the world as a two-piece…

HYROX Shop Opens Its Digital Doors with THG’s End-to-End Ecommerce Support

HYROX Shop Debuts: THG Unleashes Global D2C Experience for Fitness Fans We’ve reached the halfway marker in 2025, and already it feels like the year belongs to HYROX. The ultimate fitness race is enjoying a serious moment right now. Over…

“We Gave It Everything” — MIGHTY Enters Administration After Incredible Seven-Year Journey

MIGHTY Becomes Latest Casualty in the Competitive Alt-Dairy Market Plant milk pioneers, MIGHTY, have called time on their journey after officially entering administration. Following seven years of disrupting the alt-dairy space, brothers and co-founders Nick and Tom Watkins issued an…

Is Zapply Creatine Launching Soon? Here’s What We Know So Far

Zapply Creatine Could Be Coming — All the Early Clues There’s something major cooking at Zapply HQ — and it looks like it could potentially be a brand-new entry into the creatine space. The Amsterdam-based operator is best known for…

iPRO Brings the Vibes (And Hydration) to Wellnergy Festival 2025

From Sun-Up to Sip-Down, iPRO Kept the Party Flowing at Wellnergy Festival The UK’s fittest festival brought thousands of people to Wimbledon for a weekend of movement, mindfulness, and music. Wellnergy returned for its third year of good vibes and…

“The Talk of the Festival” — Swypes Steal the Show at Bournemouth 7s as Official Hygiene Sponsor

From Backstage to Centre Stage — Bournemouth 7s Owner Dodge Woodall Gives Swypes the Festival Seal of Approval Bournemouth 7s owner Dodge Woodall hailed Swypes as “the talk of the festival” following a bank holiday weekend of fun in the…

Ovrload Gummies Scandal: Johnny Lye Speaks Out on Supplier Betrayal Ahead of Explosive Relaunch

Ovrload Gummies Are Back — But What’s Really Changed? Ovrload owner Johnny Lye has described the last few months as the “hardest chapter yet” after supplier betrayal almost buried his business. The young founder was rapidly scaling Ovrload as a…

Heartbreak For Jake Dearden As Freak Injury Forces Him Out Of HYROX World Championships

Jake Dearden forced to watch from the sidelines after cruel injury wrecks World Championship hopes. The HYROX World Championships was supposed to be the stage that saw budding hybrid star Jake Dearden continue his meteoric rise. Having secured long-awaited solo…