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Sweeten Your Favourite Treats Smarter With fu:di’s White Sugar Replacement

fu:di’s white sugar replacement is made for baking, drinks, sweet treats, and all the little everyday things that still need a bit of sweetness. Whether it’s a spoonful of sugar in your morning coffee, or a little after-dinner treat, we…

New Twister Pineapple Flavour Announced for C4’s Explosive Energy Drink

Cellucor’s reputation for securing the most talked-about collaborations is near legendary. Millions, Jolly Rancher and Hershey’s are just some of the major candy icons to have lent their names to the sports nutrition powerhouse. Now, Twister is joining that list.…

Calo Meals Bids a Warm Farewell to the UK

Calo has announced its withdrawal from the UK market with a heartfelt message to customers. The Bahrain-founded meal delivery player only arrived on UK shores in March 2025, absorbing local competitors Fresh Fitness Food and Detox Kitchen. In the 14…

Myprotein's clear protein and creatine tubs

Myprotein Combines Clear Protein and Creatine in One Refreshing Supplement

If 2025 was the year of the hybrid athlete, then 2026 is the year that hybrid supplements step into the spotlight. Over the past six months, we’ve seen a surge in formulations combining multiple ingredients that previously would have been…

Mixing Creatine and Protein Has Never Been Easier Thanks to Creatime

Creatime makes mixing creatine and protein ridiculously easy (and delicious). There’s a point where a supplement routine starts to feel like you’re making a tiny science project every day. A bit of protein. A scoop of creatine. Maybe some collagen.…

The Delicious Creatime Bar Packs Protein and Creatine in Every Bite

Creatine just got a lot more snackable thanks to the Creatime bar. Creatine is one of those supplements that works best when you take it consistently, but actually remembering to take it every day is where a lot of people…

Introducing the All-New JSHealth Creatine Range

Global supplement powerhouse JSHealth has announced its move into the thriving creatine market in some style. The all-new JSHealth Creatine range sees the debut of two powders – Lean+ and Creatine+ – each playing in slightly different spaces. As always,…

Make Any Drink Functional With Vieve’s Clear Collagen Protein Powder

Level up all your favourite drinks with the clear collagen protein powder from Vieve. We’re all for anything that makes it easier to get more goodness into the day, and Vieve’s clear collagen protein powder is about as easy as…

Neutonic’s Full Focus Range Lands in Over 680 The Vitamin Shoppe Locations

It feels like major announcements are becoming a weekly occurrence for Neutonic. Hot on the heels of a $6m cash injection, the focus-first brand’s Productivity Drink recently hit over 500 Sainsbury’s stores in the UK, hugely bolstering its retail presence.…

David's new protein ice cream, David Pints

David Debuts its Hotly-Anticipated Protein Ice Cream, David Pints

There’s no telling what David Protein will do next. Just days after doubling down on cod with the launch of a tinned fish line, the disruptor debuted its hotly-anticipated protein ice cream. David Pints, as they’re formally known, were first…

Myprotein Announces a Bounty Impact Whey

Myprotein Adds a Bounty Impact Whey to Its Mars Collaboration

Myprotein is bringing a ‘taste of paradise’ to gym-goers with the launch of a Bounty Impact Whey Protein. The soon-to-launch tubs mark the latest instalment in the sports nutrition powerhouse’s thriving collaboration with Mars Wrigley. Since announcing the flagship licensing…

Why fu:di Salad Cream is the Smarter Sauce for Summer BBQs and Picnics

Rediscover Your Love of Sauces With fu:di Salad Cream – the Low-Carb Revival of a British Classic As the sun makes a welcome return and the mercury begins to rise, most Brits will have two key tasks on their agenda:…