Fitness apparel titan Gymshark has grown exponentially since its inception in 2012. Known globally for its high-quality products and unique marketing strategy, the company’s growth demanded a headquarters that could reflect its innovative approach and brand ethos. With that in mind, let’s take a closer look at Gymshark’s remarkable headquarters.
From Humble Beginnings to a World-Class Facility
Gymshark’s headquarters has come a long way since its inception. Founder Ben Francis started the company in his parents’ garage in Birmingham, England. As the brand rapidly expanded, it quickly outgrew these early premises, necessitating a move to a more sophisticated setup.
The Gymshark HQ, also referred to as the “GSHQ,” is a testament to the brand’s commitment to innovation, collaboration, and employee well-being. Opened in 2018, the new headquarters is located in Solihull, just outside Birmingham, UK.
Design That Inspires
The Gymshark headquarters covers a whopping 42,000 square feet and is a hub of creativity and inspiration. The interior has been meticulously planned and designed, reflecting the company’s core values.
Open-plan working spaces, a state-of-the-art gym, and various breakout areas for relaxation and team-building encourage collaboration and maintain high energy levels. Large windows allow for an abundance of natural light, a feature contributing to the well-being and productivity of its occupants.
GSHQ also boasts an impressive R&D facility, enabling the company to focus on product development, testing, and innovation on-site. This commitment to in-house design and production ensures that Gymshark maintains its edge in an increasingly competitive market.
The Heart of Gymshark: Fitness Facilities
What would a fitness apparel brand be without top-tier fitness facilities? GSHQ has a world-class gym, reflecting the brand’s fitness-first philosophy. Complete with state-of-the-art training equipment, the gym space is an embodiment of the brand’s dedication to promoting a healthy and balanced lifestyle among its employees.
Moreover, the Gymshark Lifting Club (GLC) is another notable feature of GSHQ. The GLC, located just a stone’s throw from the main headquarters, is a fully-equipped public gym that invites fitness enthusiasts to experience the Gymshark lifestyle first-hand.
Sustainability at its Core
In line with Gymshark’s commitment to sustainability, the headquarters has been built with environmental considerations at its core. It utilises energy-efficient systems and encourages recycling. The brand also promotes sustainable commute options for its employees, including cycling, contributing to its larger environmental objectives.
A Space Reflecting Gymshark’s Culture
The Gymshark headquarters is more than just a workplace; it’s a space that truly reflects the company’s culture. The brand’s investment in its HQ highlights its dedication to fostering a strong work culture, promoting employee wellness, and encouraging creativity and innovation.
As Gymshark continues to grow and evolve, its headquarters will likely adapt and expand too, further enhancing its reputation as an inspiring and pioneering place to work. In essence, the Gymshark headquarters is an embodiment of the brand’s ethos: an innovative, collaborative, and fitness-focused approach to not just fashion, but to life itself.
