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The Story of JOMO London: Redefining Self-Care and Empowerment

In a world often characterized by the fear of missing out (FOMO), JOMO London offers a refreshing and much-needed alternative: the Joy of Missing Out. Founded by reality TV star Liv Bentley and celebrity makeup artist Bella Campbell, JOMO London is more than just a brand; it is a movement towards self-care, empowerment, and breaking taboos around sensuality and sexual well-being.

From a Simple Idea to a Broader Mission

JOMO London began with a straightforward mission: to create a luxury multi-purpose oil. However, it quickly evolved into a broader journey of advocating for self-care and empowerment through sensual exploration and breaking societal taboos. Liv and Bella realized that their platform and visibility gave them a unique opportunity to challenge norms and encourage open conversations about sexual wellness and its positive effects on mental health.

Their idea was simple but revolutionary: promote the Joy of Missing Out on the constant noise of everyday life and instead focus on oneself. This became the core philosophy of JOMO London, where self-care isn’t just about skincare or relaxation but also involves embracing one’s sensuality and sexuality as integral parts of overall well-being.

The Power of Visibility and Advocacy

Liv Bentley and Bella Campbell’s journey with JOMO London is rooted in their personal experiences and their desire to be authentic advocates for empowerment through sensuality. They wanted to leverage their visibility to normalize discussions around sexual wellness and to highlight the role that positive sexual experiences can play in enhancing mental health.

Liv and Bella passionately believe that embracing one’s sexuality can be one of the most powerful acts of self-care. “Anything that supports our mental health and wellbeing should be celebrated,” they explain. “Sex and sexual arousal is one of the best self-care methods there is!” This belief forms the backbone of their brand’s mission: to break the taboo around sexual well-being and encourage people to explore and enjoy their sexuality openly.

A Unique Blend of Personal Stories

Liv Bentley is best known for her role on the reality TV show Made In Chelsea, but her personal story is one of resilience and empowerment. Throughout her teenage years, Liv struggled with hair loss and the embarrassment that came with it. Her decision to open up about her experience led to a realization of how common the issue was, and it empowered her to use her platform to help others who might feel alone in their struggles.

Liv’s advocacy for openness extends to the realm of sexual health and wellness. She believes that by discussing intimate health issues without shame, more people can be encouraged to talk about their needs and desires. For her, JOMO London represents a safe space where these conversations can happen, and where products can support those experiences.

Bella Campbell, on the other hand, brings a wealth of knowledge in wellness and alternative therapies. Known as a celebrity makeup artist and a Pilates teacher, Bella has always championed the mind-body connection and the importance of natural, balanced living. Her journey was deeply personal; she faced both physical and mental health challenges that left her wheelchair and bed-bound. Through her exploration of wellness, including CBD and other alternative therapies, Bella found a path to healing. Her experience fuels her passion for JOMO London, where she seeks to help others break free from societal norms that dictate what is “normal” or “acceptable.”

JOMO London: A New Paradigm in Wellness

JOMO London stands out not just for its luxurious CBD natural oil, but for its bold and unapologetic approach to wellness. The brand is a testament to the idea that self-care can be both indulgent and transformative, that it can involve taking a break from the external world and turning inwards to explore and embrace one’s desires and needs.

The founders of JOMO London—Liv Bentley and Bella Campbell—are at the forefront of a movement that is redefining wellness. They aim to empower individuals to take control of their own well-being, to challenge outdated norms, and to foster a culture of openness and acceptance around sexual health.

Conclusion: Beyond a Brand, a Movement

What began as a quest for a luxurious, multi-purpose oil has blossomed into a full-fledged movement that champions self-care, self-love, and sexual empowerment. JOMO London is more than a brand; it is a call to action for anyone who has ever felt ashamed of their needs, desires, or experiences. It is an invitation to find joy in missing out on societal pressures and to embrace a fuller, more empowered self.

Through their platform, Liv Bentley and Bella Campbell continue to inspire and lead the conversation around mental health, well-being, and sexual positivity. JOMO London is proof that taking a moment for oneself, to explore and celebrate who we are, can be the most radical and joyful act of all.

 

 

 

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