We Put Naughty Boy Hydration and Conteh Sports Hydra Flow through a Head-to-Head — Here’s What We Found
Hydration formulas have quietly worked their way from niche novelty to everyday essential.
Now a staple in most modern supplement stacks, they’re no longer exclusively for endurance athletes or marathon runners.
Electrolyte blends are being used to support cognitive and physical performance, daily energy, and recovery across the board — bodybuilders included.
As the science behind stacking muscle swells, so does the need for a hydration formula that does more.
And brands are responding by levelling up the category with added nootropics, aminos, vitamins, and antioxidants.
One of the biggest names driving this hydration evolution is Naughty Boy Lifestyle.
Known for producing dynamite supplements with a zero-tolerance policy on weak formulation, Naughty Boy’s advanced blend is making a serious splash — and rightly so.
Loaded with electrolytes for optimal rehydration — and brimming with strength-building extras — Naughty Boy Hydration is a god-tier offering that brings something completely fresh to the game.
To find out whether it’s the undisputed champ of daily hydration, we put it through a head-to-head with industry rival Conteh Sports Hydra Flow.
Here’s how they stacked up.
Introducing Naughty Boy Lifestyle Hydration
Naughty Boy Lifestyle launched in 2019 as the UK and Europe’s first lifestyle sports nutrition brand.
Armed with a street aesthetic, community-driven message, and a huge portfolio of supplements, Manchester-born founder Clint Leigh made it his mission to smash the norm of weakly dosed formulas dressed up with clever marketing.
Fast approaching six years in the game, Naughty Boy has done just that.
The brand carved out a reputation for delivering full-strength products and first-to-market innovation, bringing north of 15 trademarked ingredients to the UK and Europe.

That ethos shines through in Naughty Boy Hydration — a “no BS” blend that takes a giant leap beyond base-level expectations.
Brimming with over 2,400mg of key electrolytes per serving, the formula provides all the minerals required to replace what’s lost through daily grind.
But it doesn’t stop there.
Naughty Boy Hydration brings added function with 1,000mg of creatine and 1,500mg of taurine per serving — two performance boosters that aid cell volumisation while supporting muscle and strength gains, among other cognitive benefits.
There’s also a stack of vitamins and minerals, plus the inclusion of MitoReds® — a blend of 30+ red fruits and vegetables — and the proprietary MitoPrime® (L-Ergothioneine), which supports immune function and a healthy inflammation response.
Introducing the Challenger: Conteh Sports Hydra Flow
Conteh Sports Hydra Flow promises sodium and potassium via 3,000mg of CocoMineral®, a patented instantised coconut water extract.
On the surface, that dosage looks impressive, but a deeper dive into the numbers reveals a troubling truth — one which we’ll explore further in the side-by-side comparison.

There are also varying levels of elderberry fruit extract, manganese gluconate, and vitamins C, B1, B5, and B7.
Side by Side
Let’s take a look at how these hydration blends stack up, side by side:
Feature | Naughty Boy Hydration | Conteh Sports Hydra Flow |
---|---|---|
Overall Electrolytes | 2,419mg | 3,000mg CocoMineral® (delivering 45.3mg total electrolytes) |
Potassium | 1,400mg | 33mg |
Sodium | 438mg | 12.3mg |
Magnesium | 581mg | 0mg |
Carbs Per Serving | 0.5g | 2.8g (from CocoMineral® alone) |
Extra Ingredients | Creatine Monohydrate, Taurine, MitoReds®, Selenium, Calcium | Elderberry extract, Vitamin C, B‑vitamins, Manganese Gluconate |
Sweetened With | Stevia | Sucralose |
Price Per Serving (based on 60-serving tub) | 48p | 50p |
Serving Size | 8.5g with 400ml water | 5g with 500ml water |
Values for Conteh Sports Hydra Flow calculated using the CocoMineral® specification template.
If this were a boxing match, Conteh Sports’ corner might be tempted to throw in the towel.
The electrolyte content in Naughty Boy Hydration isn’t just higher — it’s in an entirely different league.
We’re looking at a difference of over 2,370mg of electrolytes, plus the absence of magnesium from Conteh Sports Hydra Flow.
The extra ingredients then put further daylight between the two.
Inclusions like creatine, taurine, and MitoReds® in Naughty Boy Hydration provide far more value, in our opinion, than added C and B vitamins.
Vitamins that, if you’re taking a daily wellness supplement, you’re likely getting plenty of anyway.
Then we come to the carb content. At 0.5g per serving, Naughty Boy Hydration is an ultralight option ideal for those keeping close tabs on every macronutrient.
Hydra Flow, meanwhile, is heavier in carbs and sugar due to the CocoMineral®.
As we know, quick-access carbs can benefit rapid rehydration, but you’d expect a higher electrolyte content to be paired with them.
Flavour Options
Both Naughty Boy Hydration and Conteh Sports Hydra Flow offer a wide range of flavour options.
Naughty Boy spoils fans for choice with fruity and inventive offerings like Pink Lemonade, Cherry Mango, Blueberry Pineapple, Citrus Dream, Pick n’ Mix, and the fan-favourite Mafiosa Twist.
Conteh Sports, meanwhile, has 18 varieties of its own.
These include Peach Ice Tea, Pineapple Crush, Strawberry Bubble Gum, and the newly released Soda series.
As you may have spotted in the side-by-side, there’s a further disparity in how these brands approach sweetening.
Naughty Boy uses stevia in its formula — a natural, plant-derived sweetener — while Conteh Sports goes down the artificial route with sucralose.
Naughty Boy’s mix also comes in various tub sizes (15, 30, and 60 servings), whereas Conteh Sports only offers a 60-serving container.
That’s by no means the biggest dividing factor, but it’s another tick against Naughty Boy Hydration’s name.
The Takeaway
Given the dosages and performance-focused extras, Naughty Boy Hydration unquestionably gets our vote in this battle of thirst-quenching blends.
Not only does it deliver a more complete panel of electrolytes — and in much higher amounts — it also adds creatine, taurine, and cell-supporting antioxidants for a carb-conscious, all-round athletic boost.
If hydration for you is less of a daily wellness tick box and more a targeted tool for squeezing every last rep from a set, then Naughty Boy is, without doubt, the smarter play.
These two formulas might be priced similarly for a 60-serving tub, but that’s where the comparison ends.
Naughty Boy Hydration emphatically takes the crown and remains our top pick for PR-fuelling hydration this summer.
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