The fast-rising energy challenger enters the gummy category with a caffeine and fiber-packed chew
Lucky Energy has announced its official entry into the gummy category and its first innovation outside of drinks.
Billed as the “next evolution” of the brand’s uplifting portfolio, Lucky Energy Gummies arrive in a trio of familiar flavors with more function than ever.
The initial lineup features Son of a Peach — Lucky’s best-selling beverage variety — alongside Red Ryder Punch and Bodacious Berry, all reimagined in a chewable format.
Each serving delivers 128mg of caffeine, 7g of prebiotic fiber, and a feel-good blend of maca, ginseng, beta-alanine, L-theanine, and taurine.
“Energy is overdue for real innovation,” said Richard Laver, Founder & CEO of Lucky Energy.
“The success of our beverage line, led by Son of a Peach as our top-selling flavor, proves there is real demand for simpler, cleaner energy.
“Gummies allow us to meet consumers where they are and expand how and when they experience Lucky. This format makes energy more accessible, multi-occasion, and lifestyle-friendly.”
The caffeine content in Lucky Energy Gummies is lighter than what most fans have become accustomed to in the trademark cans (200mg), yet still represents a strong boost.
By stacking caffeine with L-theanine, a pairing known for delivering smooth, focused energy without jitters, Lucky Energy Gummies promise a more balanced experience than your typical stimulant jolt.
Most crucially, the introduction of fiber positions Lucky to appeal to a much wider audience. Fiber is many people’s hot tip to emerge as the next ‘big thing’ in mainstream wellness, snatching the baton from protein mania.
At 7g per pack, Lucky Energy Gummies outgun many popular gut-health beverages on that front.
Indeed, this launch sits at the intersection of three swelling markets. Much like energy and fiber, gummies are growing in popularity as consumers seek tasty and convenient ways to supplement on-the-move.
The travel-friendly format has been particularly popular across creatine, vitamins, and adaptogens.
In this instance, Lucky has kept things light by sweetening its gummies with cane sugar and a touch of sucralose.
With 8 gummies per sachet and 10 sachets per box, the brand says the chews are built to dial in energy, focus, digestion, and “crave-worthy” flavor in any environment, from commutes and gym sessions to classrooms and festivals.
Lucky Energy Gummies will retail for $63.98 for a 30-day supply, or $47.98 with a subscription, and are available at LuckyBevCo.com.
About Lucky Energy
Backed by a mantra of resilience and relentlessness, shaped by Laver’s quite incredible personal journey, Lucky Energy is one of the fastest-rising better-for-you energy brands in the country.
Laver survived a plane crash which tragically killed 136 passengers, including his father, aged 12, before later overcoming homelessness and building Kate Farms into a $200M+ nutrition brand — one that he credits for helping save his daughter’s life.
Lucky Energy says it was created to inspire perseverance and celebrate the lucky moments people fight to create every single day.
Its fan-favorite energy drinks line combines five “super ingredients” in a zero-calorie, zero-sugar format, and is available on TikTok Shop, Amazon, and over 15,000 retail locations nationwide, as well as the brand’s own website.
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