Alpine F1 Merch: Built for Athletes Celebrates New Partnership With Iconic Three-Piece Collection
Built for Athletes has taken pole position as the official backpack supplier for the BWT Alpine F1 Team.
This landmark deal makes Alpine the second Formula One outfit to team up with the high-performance luggage brand after Williams Racing.
From British Taekwondo to HYROX, Built for Athletes has been on a roll with major partnerships – and now it’s heading to the world’s most iconic racetracks, determined to help elite performers carry the weight of success.
Alpine F1 Merch: New Drop Now Live
Speaking on the new link-up, the brand said said: “We are delighted to announce that Built for Athletes is the official backpack supplier of BWT Alpine F1, a team with the relentless drive to succeed.
“Every detail counts in F1, which is why we’ve created equipment that supports the team through a demanding global race calendar.”
To celebrate, an exclusive three-piece collection has just dropped for fans looking to gear up like they’re hitting the grid.
It includes Built for Athletes’ signature 45L Backpack, a 40L Duffel Bag, and a Crossbody Bag – all styled in Alpine’s unmistakable pink and blue. A 20L Tyro Backpack is also on the way.
“This partnership is about more than just performance,” they added. “It’s about pushing boundaries, embracing challenges, and staying prepared for whatever comes next.”
Who Are BWT Alpine F1?
Formerly the Renault F1 Team, BWT Alpine F1 was rebranded in 2021 to champion Renault’s sports car brand, Alpine.
The team operates out of Enstone, England, and Viry-Châtillon, France, and has become a celebrity magnet in recent years – especially since Hollywood duo Ryan Reynolds and Rob McElhenney joined an investor group that acquired a 24% stake in 2023.
Alpine carries a rich racing pedigree, with seven world titles under its belt – including four Drivers’ Championships won by legends like Michael Schumacher and Fernando Alonso, and Constructors’ Championships in 1995, 2005, and 2006.
Next Stop: Bahrain Grand Prix
With Pierre Gasly, rookie Jack Doohan, and the rest of the team heading to the Persian Gulf for the Bahrain Grand Prix, they’ll be backed by their new partners, Built for Athletes, in the fight to put points on the board.
No matter the outcome, this is an Alpine F1 merch drop that fans – and fitness lovers – can rally behind. Head to Built for Athletes’ website the explore the entire range.
READ MORE: Built for Athletes HYROX Bag: The Perfect Gym Companion for Race Day & Beyond
