Ben Francis and Gymshark continue to break down barriers between the fitness scene and the high street. Francis made waves in 2022 by launching a flagship Regent Street store just a decade after founding the company in his parent’s garage.
Now, the brand has secured a permanent spot at Selfridges in both London and Manchester.
To celebrate the groundbreaking partnership between these two UK heavyweights, Gymshark has unveiled its latest premium ‘everywhere’ collection.
The range, featuring ‘luxurious heavyweight fabric’, ‘trendy minimalist colours’, and that classic streetwear vibe, will be exclusively available at the department store until April. After that, you can snag it online or at Gymshark’s London store.
Noel Mack, chief brand officer at Gymshark, said: “Up until this point, Gymshark has quite literally only been available directly from us, whether on Gymshark.com or at our flagship store in Regent Street.
“So, this serves as not only an incredible way to launch our exciting new capsule collection but also marks our first-ever foray into the world of wholesale.”
Selfridges will also be stocking some of Gymshark’s classic, best-selling apparel. Francis gave his followers a sneak peek at the whirlwind journey he embarked on to get the collection ready for the launch.
The development process took him to five countries in five days as he met with manufacturers and suppliers across the globe in a bid to perfect the new premium garments.
Check out the Gymshark founder’s latest vlog for more details on the release.
Next, check out this post: Everything You Need to Know About the Gymshark Selfridges Launch
Photo credits: Drapersonline.com
