Why Betta Is Betting Big on High-Protein Soda

Betta’s high-protein soda is all about making protein lighter, fruitier and easier to enjoy.

Betta makes high-protein soda feel like such an obvious idea that you end up wondering why it hasn’t really been done properly before.

The brand wanted to move protein away from the usual thick shakes, milky drinks and dense bars, and create something lighter, fruitier and more refreshing instead.

The result is a lightly sparkling protein soda that still gives you a proper protein hit and is a refreshing alternative to the other options out there.

Inspired by Bali

The idea for Betta came to founders Ellie and Joe when they were in Bali.

They quite quickly found that their usual protein shakes just really weren’t all that appealing in the heat. And most of the options they could find felt heavy, overly processed, or just not that refreshing after working up a sweat.

So they started thinking about other options and wondering if there was a way to make protein feel lighter and genuinely enjoyable to drink after a workout or on a warm day.

And that’s how their high-protein soda came about.

They wanted to make a drink that offered a meaningful amount of protein but in a way that feels light, clean, and easy to enjoy.

And they’ve nailed it.

What Betta actually is

Betta is a lightly sparkling high-protein soda made with plant protein from peas.

Each can gives you 15g of plant protein, with over 70% of the calories coming directly from protein, so you’re still getting a decent protein hit in every can.

It’s also made with real fruit juice, which helps it feel more like a refreshing soft drink than a heavy protein product.

The formula is low in sugar and completely natural, with no sweeteners or preservatives. It also skips the added gums, oils and stabilisers you often see in protein drinks, which is a big part of why Betta feels so much lighter and easier to enjoy.

The Betta flavours

Betta comes in three flavours: Cherry & Raspberry, Pineapple & Passionfruit, and Pink Grapefruit & Guava.

They all feel right for a lightly sparkling drink because they’re fresh, fruity and a lot more refreshing than the usual chocolate or vanilla protein flavours.

That’s a big part of why Betta works. The flavours actually match the format.

Cherry & Raspberry gives you that classic fruity soda feel, Pineapple & Passionfruit is properly tropical, and Pink Grapefruit & Guava brings something a bit sharper.

So you’re still getting 15g of plant protein, but it feels much more like a fruity soft drink than something you have to force down after training.

Why Betta is betting big on high-protein soda

Betta is going all in on high-protein soda because it solves a real problem in the protein space.

People want more protein, but they don’t always want it in the same old formats. Sometimes a shake is fine. Sometimes a bar does the job. But there are also plenty of times when you want something lighter, colder and easier to drink.

That’s where Betta fits in really nicely.

It takes something people already enjoy, a refreshing can of soda, and gives it a proper protein upgrade. You still get the fruity flavour and lightly sparkling feel, but with 15g of plant protein built in.

For a brand that started with the idea that protein should be easier to enjoy, high-protein soda makes a lot of sense.

Betta isn’t just adding protein to a drink for the sake of it. It’s trying to change how protein feels in everyday life, making it less heavy, less boring and a lot more refreshing.

And honestly, that’s why the whole thing works. High-protein soda feels like a smart next step for protein drinks, and Betta has managed to make it feel simple, useful and genuinely easy to get on board with.