Gym bag brand Built For Athletes has been announced as the official supplier of backpacks and luggage for HYROX Europe, the fastest growing fitness race in the world.
As part of the Built For Athletes and HYROX partnership, the fitness brand has created an exclusive collection of four key pieces that’ll be available to buy at HYROX world at every European event of the 24/25 season. But don’t worry, you’ll also be able to get your hands on the collection from September on both the Built For Athletes and HYROX websites.
Built For Athletes and HYROX partnership collection
The four pieces in the collection are:
- HYROX x Built For Athletes 35l Backpack Pro, priced at £160
- HYROX x Built For Athletes 60l Duffel Bag, priced at £175
- HYROX x Built For Athletes Keychain, priced at £8
- HYROX x Built for Athletes Cross Body Bag, priced at £45
All the bags in the collection are just what you’d expect from Built For Athletes. They’re tough, rugged, and designed to support each athlete’s individual journey. And all HYROX athletes who complete the race get a special patch that they can add to their bag to personalise it and show off their accomplishment.
Built For Athletes
Built For Athletes make a range of hard-wearing backpacks and bags specifically with athletes in mind. The brand is trusted by athletes and fitness industry experts around the world thanks to the quality and design of their products.
All their bags are made to be incredibly durable, to maximise space, and to hold everything you need to help you reach your goals and push your limits.
Over the last year and a half Built For Athletes have become the go-to brand for HYROX athletes, with their bags being owned by the majority of competitors. So the partnership is the next logical step, helping the brand stake their claim as ‘the’ HYROX bag.
Founder and Creative Director at Built For Athletes, Nick Costello, has this to say about the partnership:
“This partnership with HYROX is a pivotal milestone for Built For Athletes. HYROX has rapidly become a household name in the fitness sphere, and it is fitting that Built For Athletes is now part of this remarkable journey”.
HYROX Europe
HYROX is a unique fitness race that combines both running and functional workout stations. Competitors run 1km, and then complete a functional workout station, for a total of 8 km and 8 functional workouts.
The races are held indoors in huge exhibition halls, and the atmosphere at the events is electrifying, with spectators encouraged to show their support loudly and proudly.
HYROX is also a really accommodating sport, with four levels to choose from so everyone from relative beginners to experienced athletes can join in.
So whether you’re planning on taking part in a race yourself, or just want to show your support and level up your personal gym journey with a hard-wearing bit of kit, take a look at the Built For Athletes HYROX partnership collection when it launches in September.
