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Gorilla Mind and Young LA Combine Cold Brew, Milk and Nootropics in New Young LAtte

Meet Young LAtte, the new coffee collab from Gorilla Mind and Young LA. If you like the sound of cold brew, real milk, and a nootropic formula all packed into one can, Young LAtte is going to be right up…

Introducing OOSH: Electrolyte Sachets Packing Focus and Hydration

Here’s what you need to know about OOSH Focus and Hydration sachets. Get ready to meet your new hydration hero – OOSH. Their Focus and Hydration formula fuels both your body and your brain, so you can take on the…

Introducing Hellava: Brodie Falgoust’s New Functional Gummy Brand

We’ve got the details you need to know about Hellava, Brodie Falgoust’s new brand focusing on functional gummies. Meet Hellava Spark, the new functional gummies from influencer Brodie Falgoust, that are here to help you stay clear, steady, and focused…

Myprotein Takes Over Tesco Aisles with New Branded Bays

Two years on from its renewed push into offline retail, Myprotein has made arguably its biggest announcement yet. The sports nutrition heavyweight is rolling out branded bays across Tesco stores nationwide, planting a major flag in health and beauty aisles.…

Golden ABE Pre-Workout Tubs Return with £1,000 Vouchers Inside

The UK edition of the Arnold Sports Festival kicks off in Birmingham this weekend, promising another stellar celebration of all things muscle. As ever, brands will be out in full force with plenty of surprises up their sleeves, from new…

The Ten Percent Club's New Creatine Max Sachets

The Ten Percent Club Puts Its Creatine Max Formula in Sachets

The Ten Percent Club has streamlined its Creatine Max formula with the release of new, higher dose sachets. Until now, the brand only had the deeply researched compound available in capsules, delivering a total of 3g per four pieces. The…

Nicotine-Free BUM Energy Pouches Drop in 3 Flavours

The hotly anticipated BUM Energy Pouches have officially debuted in three flavours. Peppermint, Wintergreen and Citrus lead the launch, offering a unique way for fans to enjoy the same energy and focus-fuelling ingredients found in the brand’s top-rated energy drink.…

Majic Protein Cookie Dough Lands in Six-Serving MEGA Tins with 200g Protein

Majic Protein, the OG protein cookie dough company, has just debuted its most indulgent and crave-worthy treat to date. Inspired by the viral soft scoop cookie dough tins sweeping TikTok, the UK-based innovator has announced its MEGA Easter Cookie Dough…

Logan Paul holding the new PRIME Protein Shake

PRIME Protein Shake Now Available With 3g Creatine

PRIME Protein Shake Adds Strength to Its Formula With Creatine The combination of protein and creatine seems to be a winning one, as several brands across the industry are placing it in various formats. In the UK, newcomer Creatime debuted…

GSN x Neutonic meal deal now on Ocado.com

Ocado Takes Care of Brains and Gains With GSN x Neutonic Meal Deal

You can now take care of your brains and gains in one fell swoop, thanks to a new meal deal launched on Ocado.com. The world’s largest dedicated online supermarket has paired together two of its most recent functional arrivals –…