Why ELEAT protein cereal is changing the game for busy, health-conscious breakfast lovers.
There’s a good reason cereal became a breakfast staple: it’s quick, easy to get down in a rush, and not too heavy on the stomach first thing in the morning.
But there’s also a reason it fell out of favour. Ludicrous levels of sugar, highly processed ingredients and fibre-lacking grains hijacked our morning bowls, turning them into sweet treats rather than proper meals.
As the nation became savvier about nutrition, scanning for red labels on packaging, cereal began to slump.
A void for something better emerged. Something that kept the same speed and convenience while turning some of those reds to green.
That void now looks to be filled by ELEAT protein cereal.
Here’s what you need to know about the bowl lifting breakfast out of its sugar slump, one spoonful at a time.
And now’s the perfect time to re-evaluate your morning routine: you can save 20% on every moreish flavour of ELEAT protein cereal with code GYMFLUENCERSAGENCY at checkout.
ELEAT Protein Cereal: The Origin Story
Created to challenge the norm of nutritionally empty breakfasts, ELEAT’s health-first breakfast crusade began in a student flat with founders Hywel Rose and Hugh Hamilton-Green.
For 18 months, they trialled, tested and iterated countless recipes until finally hitting the jackpot.

In 2022, ELEAT officially took off with four mouth-watering flavours of insanely healthy performance cereal.
The movement quickly gained traction, with more varieties joining the range before ELEAT expanded into protein-boosted granola and, more recently, the overnight oats trend.
Still, ELEAT protein cereal remains the OG — and a firm favourite for functional breakfast fans.
What’s In ELEAT Protein Cereal?
ELEAT protein cereal is all about balanced nutrition. High protein products passed off as health foods is an issue that’s rife in the fitness space right now.
There’s more to life — and breakfast — than protein, and ELEAT nails the brief in that sense.
Each 50g serving delivers 16g of protein, 6g of dietary fibre, and just 1g of sugar — a solid nutritional profile, largely thanks to soy protein isolate.
But this is far more than a protein fix.
Tapioca starch adds texture without gluten or high FODMAPs, while chicory root inulin — a prebiotic — helps support digestive edge.
Flavours are naturally achieved too, without sugar or artificial sweeteners.
Take Chocolate, for example: cocoa powder, natural chocolate flavouring, vanilla extract, and a touch of stevia offer a rounded taste without overdoing it.
Every ingredient has been selected with intention. This isn’t a lazy protein injection — it’s a complete cereal overhaul.
Flavours Galore
Since the 2022 launch, ELEAT’s original four flavours have doubled. With eight options now available, breakfast never has to be boring.
Here’s the full line-up:
- Chocolate
- Choc Caramel
- Vanilla
- Cinnamon
- Choc Orange
- Mocha
- Strawberry
- Caramelised Biscuit
Every one offers the same gluten-free, vegan-friendly goodness that’s got people up and down the country crunching their way to a better start to the day.
The Final Spoonful
If you rely on a morning protein shake, or often skip breakfast and snack your way to lunch, ELEAT protein cereal could be the time-saving health hack you’ve been waiting for.
It’s clean, protein-packed, satisfyingly crunchy, Great Taste Award winning, and everything cereal should be.
Flavours can be bought in five-serving pouches. But the best way to save — and try more of the range — is with a five-flavour variety pack.
Priced at £32 for a one-time order, or £25.60 with a subscription, each bowl costs just over £1. Want to save even more? Use GYMFLUENCERSAGENCY at checkout for 20% off.
Head to ELEAT’s website and upgrade your breakfast today.
SEE ALSO: ELEAT Overnight Oats Are the Viral Breakfast Upgrade You Didn’t Know You Needed