More and more frequently we’re seeing athletes turn to CBD to help aid their recovery – but what’s behind its sudden boom?
CBD
Well, there are a few factors. CBD is shown to have anti-inflammatory and pain-relieving properties, making it ideal for people who train regularly and don’t want the aches and strains of exercise to get in their way.
But perhaps more interestingly, CBD is also capable of boosting the user’s energy, focus, and performance, meaning it has become hugely popular among both amateurs and pros of all sports.
FourFive CBD
At the forefront of harnessing CBD’s power has been Fourfive, a company founded by George Kruis and Dom Day – two former professional rugby players who played a combined 16 years in the game and enjoyed multiple title wins and international caps for their respective countries along the way.
They first discovered the benefits of CBD after suffering a string of injuries and using it during their recovery. They found that rather than using prescription drugs with a list of side effects as long as their ingredients, a natural remedy was instead the way to go.
With that in mind, they decided to create the UK’s first BSCG and Informed-Sport-tested CBD and Vitamin nutrition supplements brand to help spread the word and get more athletes and fitness enthusiasts like them off the treatment table.
Backed by world-class athletes their brand has continued to grow, and it has just welcomed another huge name to its roster.
FourFive CBD Welcome Jason Fox To Its Team Player Lineup
Former Royal Marine and Special Boat Service Soldier-turned TV hardman Jason Fox, or Foxy as he’s otherwise known, has become the latest high-profile celebrity to testify about the power of CBD.
Best known for Channel 4’s ‘SAS: Who Dares Wins’, Foxy has become a household name for his hard-hitting documentaries, inspiring autobiographies and candid approach to mental health awareness and advocacy for those struggling to find help.
Announcing the news on Instagram, the brand said: “With his no-nonsense approach and genuine love of Fourfive CBD, we couldn’t think of a better brand ambassador to help us tell our story. Welcome to the Fourfive family, Jason!”
Jason added: “Fourfive’s CBD range is just there for everyone. You’ve got to remember athletes are humans – we’re no different. Ok, they do things at a very extreme level, but the things we find difficult in life are the same, and CBD helps with that across the board 100%.”
The CBD range includes products such as oils, capsules, balms and muscle rubs. Fourfive also provides a host of vitamin supplements, handy bundles and hydration packs to support all aspects of your active lifestyle.
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