TikTok’s latest food obsession is Majic Protein, the high protein cookie dough everyone’s eating straight from the tub.
If you’ve spent even a minute scrolling TikTok recently, you’ve probably seen tubs of cookie dough popping up in everyone’s feed. Not the usual stuff either.
We’re talking about Majic protein, the high protein cookie dough brand that has everyone dipping spoons straight into the tub.
It’s nostalgic, it’s fun, and it tastes like the kind of treat you used to sneak before it hit the oven. Only this time it actually fits your macros. No wonder it’s going viral.
What Is Majic Protein
Majic protein is a handmade UK cookie dough brand built on an original family recipe that they’ve reworked to boost protein and keep sugar low without losing that classic soft scoop texture.
They drop four rotating flavours every month and the limited release feel is a huge part of the buzz. The moment a new flavour lands, TikTok goes wild.
You get favourites like chocolate chip, white choc, dark biscoff, and rocky road, all in their classic size tubs.
The texture is exactly what you want from cookie dough. Soft, creamy, and dangerously easy to demolish in one go. Majic protein has built a name for itself by making protein snacks taste like a proper dessert, not a compromise.
Majic Protein Cookie Dough
The chocolate chip flavour is one of the most popular choices and it’s easy to see why. Half a tub comes in at 247 calories, 10g fat, 16g carbs, and a huge 25 percent protein.
That is seriously impressive for something that tastes like full sugar cookie dough. The flavour, the texture, the chocolate, it all comes together in a way that feels both fun and indulgent while still helping you hit your daily protein target.
For anyone who likes knowing what goes into their food, the ingredients list is stacked with familiar bits. You’ll find a protein blend made with whey protein isolate and micellar casein, oats, erythritol, almond flour, almond milk, vegetable oil blend, coconut fat, semi sweet chocolate chips, cacao powder, sugar free maple syrup, vanilla extract, vitamin C powder, potassium sorbate, and water. The toppings include milk chocolate and sea salt flakes which add that perfect finishing touch.
How to Enjoy Your Majic Protein
The best way to enjoy Majic protein depends entirely on your mood. Straight from the fridge if you like it firm and fudge like. Warm and melty if you want something spoonable and comforting.
If you want it warm, microwave it in a bowl for around 30 seconds on a low setting. If you’re heating it in the tub, keep it to around 5 to 10 seconds so you don’t overheat the container.
And if you take the dough out of the tub, pop it in an airtight container to keep it fresh.
Majic protein recommends refrigerating it as soon as it arrives, mostly to lock in that fresh taste and texture.
Majic Protein Flavour Highlights
This is where Majic protein shines. Every flavour tastes like a treat first and a protein snack second. The chocolate chip flavour is the perfect example.
The protein blend gives it structure, the almond flour adds richness, and the chocolate chips plus sea salt take it to that dangerously addictive place.
It’s the kind of thing you try once and immediately understand the hype.
Final Thoughts
Majic protein has hit that sweet spot between fun and functional. You get the dessert vibes, the soft scoop texture, the rotating flavours that keep things exciting, and macros that actually make sense for a high protein snack.
With tubs handmade in the UK and a recipe that packs in more flavour than any protein treat has a right to, it’s clear why everyone on TikTok has fallen for it.
If you’ve been looking for a high protein snack that feels like a proper treat, Majic protein is absolutely one to try.
SEE ALSO: Nostalgic Myprotein Chupa Chups Collab Expands Again with New Impact Hydrate
