James Smith is well known for his upfront honesty and for telling it like it is. And by watching any one of his videos you can see he’s also clearly a man who knows a thing or two about confidence.
So it’s not really a surprise that his latest book ‘how to be confident’ is already a Sunday Times best seller.

Don’t let the straightforward title fool you – this book is so much more than a simple how-to guide.
It starts by helping you to really understand what confidence is, and then teaches you the tools and beliefs that you need to learn so you can have confidence in every situation.
In James’ words, “confidence is a superpower. Once you’ve harnessed it, there will be no stopping you”.
And there really is no stopping James at the moment.
‘How to be confident’ is his 3rd Sunday Times bestseller, following on from ‘not a life coach’ and ‘not a diet book’, and it’s already being called an absolute game changer.