Absolutely everyone has heard of Prime Hydration drinks by now, either because they’re fans of KSI and Logan Paul (the big names behind the brand) or because they’ve seen the news headlines about the chaos the drinks have caused in the supermarkets with people battling to get their hands on a bottle.
They’ve been a huge hit, especially with the teenage crowd, thanks to clever marketing and the simple fact that they’re created by hugely popular YouTubers KSI and Logan Paul.
But it seems that not everyone is impressed.
In a recent YouTube video straight-talker James Smith puts forward his view on Prime Hydration, and lets just say he’s not a huge fan. The main issue he has with the drink is that it’s just not that effective as a rehydration solution for anyone who actually really works up a sweat working out or playing sports.
Basically, Prime doesn’t contain enough sodium to properly replace the electrolytes that are lost during exercise, and the numbers are quite shocking when compared to other hydration solutions like Trainade by the Fight Dietician. So James’ point is that, for serious athletes, Prime hydration just doesn’t hold up as a decent rehydration solution.
Luckily for Prime (and the guys behind it), most of the people who are rushing out to buy aren’t too worried about its credentials as a hydration solution. It looks good, tastes better than plain water, and is a decent alternative to bottles of soft drinks, so even with Smith’s criticism, we don’t see it going anywhere any time soon!
