Can Nootra Creatine Gummies Restore Faith Amid the Wider Controversy?
The term “Gummy Gate” didn’t exist a few months ago — but after James Smith launched a series of damning exposés on the creatine gummy market, it quickly became the talk of the supplement world.
Make no mistake: this was, without doubt, one of the biggest scandals the health and fitness space had ever seen.
Ovrload was the first brand to come under fire following Smith’s independent testing.
The internet star’s public takedown forced young founder Johnny Lye to halt sales, switch suppliers, and relaunch — complete with an apology video.
More recently, Smith turned his sights on Gains Nutrition, Unique Physique, Supplmnt, and Push — all of whom, he claims, failed to deliver what was promised on their product labels.
Push has since frozen sales, launching a full investigation into Smith’s findings.
While a few brands passed the test, what will be remembered are those that didn’t. Trust in creatine gummies was shattered, and what was once a fast-rising innovation became the epicentre of a credibility crisis.
But one brand is on a mission to prove not all gummies deserve to be tarred with the same brush.
Nootra is so confident its gummies back up what’s on the label, it’s actually asked James Smith to test them.
We took a closer look at the disruptor looking to become the most credible player in a market clouded by controversy.
Nootra Creatine Gummies: What You Need to Know
Nootra was founded by João Ricardo Santos who, like many others, hated the gritty taste and feel of creatine powder.
As anyone in pursuit of gains will know, aside from being slightly unpleasant on the palate, creatine is one of the most deeply researched supplements on the planet.
Studies show it can increase power output, enhance performance in high-intensity exercises, speed up muscle growth when paired with consistent training, and even support cognitive function.
So, instead of turning his back on creatine altogether, Santos created Nootra Creatine Gummies as a tastier, more convenient alternative.
Formulated with 5g of creatine monohydrate per three-gummy serving — widely recognised as the gold standard dose — Nootra Creatine Gummies are sugar-free, gluten-free, vegan, and come in a fruity Mixed Berries flavour.
“Our mission is to change the supplement industry with a brand that’s based on strong scientific principles and a minimalistic ideology,” Santos said.
“Most supplement companies waste your time — we want to be the exact opposite of that.”
With the current controversy surrounding creatine gummies, that statement now rings truer than ever.
Bringing Credibility Back to Creatine
So, what’s Nootra Creatine Gummies doing differently?
For starters, rather than trying to fly under James Smith’s radar, Santos is actively seeking his scrutiny.
Nootra Creatine Gummies weren’t featured in the Neutonic co-founder’s testing series — though Santos says he’s more than willing to put them under the microscope.
In a recent post, he highlighted the three main pitfalls catching brands out:
- Creatine breaking down during production due to it being added while the gummy syrup is still hot.
- Over-reliance on manufacturers’ certificates, without independent verification.
- Improper testing methods not suitable for gummy formulations.
Santos claims Nootra does everything by the book — manufacturing under proper conditions and testing the product twice at Eurofins using HPLC paired with a DAD method: once before leaving the manufacturer, and again on arrival at the warehouse.
Certificates are publicly posted on the website, with a ‘Check My Batch’ portal also available for full transparency.
Santos has even offered a 60-day results guarantee, promising refunds to users who see no improvement in strength or physique.
“What makes me a little bit sad about this whole thing is that James didn’t actually test our gummies, even though we do all the things I’ve just mentioned,” Santos added.
He ended by encouraging followers to tag Smith. It’s an unorthodox move, but one that could prove to be a stroke of genius in Nootra’s quest to become the UK’s number one creatine gummy — and a trusted name in a market crying out for transparency.
The Bottom Line
Nootra isn’t shying away from the understandable scepticism — in fact, it’s positioning itself as a voice of reason in an uncertain time for the creatine gummy market.
If Santos and his team do manage to get James Smith’s attention and deliver flawless results, it could go down as one of the sharpest plays in supplement history.
Want to try Nootra Creatine Gummies for yourself? A 30-day supply costs £21.95, or £19.76 with a subscription. Head to Nootra’s website to get started.
SEE ALSO: Creatine Gummy Brands ‘Exposed’ As James Smith Reveals Shocking New Test Results
