The DASH Water founders turned wonky fruit into a fizzy, feel-good favourite — here’s how they did it.
If you’ve cracked open a can of DASH recently, you’ve probably noticed it’s not your average soft drink. It’s light, clean, and naturally flavoured with no sugar, sweeteners, or weird additives.
But what really sets it apart is the story behind it, and the two guys who made it happen.
Alex Wright and Jack Scott, the DASH Water founders, launched the brand back in 2017 with the aim of answering one very simple question: what if you could make great-tasting drinks using fruit that would otherwise go to waste?
And if you haven’t tried it yet, you can use our DASH discount code GYMFLUENCERS30 at the online checkout to get 30% off your order.
How the DASH Water founders got started
Both Alex and Jack grew up in farming families, so they saw the issue with food waste early on. Perfectly good fruit and veg were being thrown away just because they didn’t look right. Bent cucumbers, too-small apples, wonky limes – all of it gone before it ever reached a shelf.
Fast forward a few years and the pair were working together at a soft drinks company. That’s where the lightbulb moment happened. They spotted a gap in the market for something cleaner, more transparent, and actually sustainable.
At just 24, they left their jobs and started experimenting with fruit-infused sparkling water using the fruit nobody else wanted.
Armed with zero manufacturing experience and a lot of enthusiasm, they took their first test batches to local parks and started asking for feedback. That scrappy, grassroots energy still lives in the brand today.
What DASH is all about
DASH Water is naturally flavoured sparkling water made with real fruit – the misshapen, surplus kind that usually gets rejected by supermarkets. By using this imperfect produce, the brand helps fight food waste at its source.
The drinks contain no sugar, no sweeteners, and no calories. Just British spring water, bubbles, and fruit. It’s the kind of drink that feels good to grab from the fridge, whether you’re staying hydrated after a workout or just need something a bit more exciting than plain water.
The best part? It doesn’t feel like a compromise. It’s refreshing, it’s simple, and it tastes great.
The purpose behind the product
What makes the story of the DASH Water founders stand out is that it’s never just been about making another drink. From the start, Alex and Jack wanted to create something with purpose.
They partnered with ClimatePartner to support carbon offset projects, continually improve their B Corp status, and stay aligned with their original mission: to shake up the soft drinks space with a brand that actually cares about people and the planet.
Their vision got early backing from Virgin StartUp, and the support hasn’t stopped since. From Ellie Goulding to Victoria Beckham, and investors like Johnny Sexton and the founders of Sipsmith and Beavertown, DASH has built a loyal fanbase by doing things differently and doing them well.
Why we love DASH
The drinks speak for themselves, but knowing the story behind them just makes it better. There’s something satisfying about cracking open a can of Raspberry, Peach, or Blackcurrant and knowing it’s made from fruit that would have gone to waste.
It’s a small switch with a big impact, and that’s exactly what makes DASH so special.
Final thoughts
The DASH Water founders didn’t follow a formula, they created their own. With a focus on sustainability, transparency, and great taste, Alex and Jack have built a brand that actually stands for something.
DASH is fizzy water done properly. And if you haven’t tried it yet, now’s a good time.
Head to the DASH website, pick out a few flavours to try, and remember to use our DASH discount code GYMFLUENCERS30 at the online checkout to save 30% on your order.
SEE ALSO: DASH Water Cans: The Sparkling Drink That’s Big on Flavour, Small on Calories
