Myprotein and Müller are extending their partnership with the launch of Mixers, a new high-protein yoghurt range designed to “bring greater enjoyment, variety and texture to the protein segment.”
As the latest product to come out of the pair’s fruitful partnership, Mixers deliver a solid 15g of protein per 140g pot and debut in a classic Müller Corner-style format.
“The success of our partnership with Müller shows how quickly the protein category is evolving beyond traditional sports nutrition,” said Neil Mistry, CEO of THG Nutrition, the group behind Myprotein.
“Consumers still want the functional benefits of protein, but they also expect great taste and enjoyable formats.
“By combining Myprotein’s expertise in performance nutrition with Müller’s strength in dairy innovation, we’re bringing products to market that deliver both.
“Mixers are a great example of this – a high-protein product that offers the indulgence, texture and variety consumers are increasingly looking for.
“We’re excited to continue building this partnership and driving further innovation in a category that is growing rapidly with everyday shoppers.”
Where to Buy Müller x Myprotein Mixers
Launching first into Morrisons this month, with other retailers to follow, Müller x Myprotein Mixers combine creamy, high-protein yoghurt with separate high-protein mix-ins – similar in format to the already available Crunch pots.
The new range will be sold in three flavours: Banana Split with Chocolate Crunch, Strawberries and Cream with Vanilla Biscuits, and Cookies and Cream with Cookie Crunch.
All three are expected to retail at £1.50. Müller and Myprotein first joined forces in 2024, with the latter outlining its plans to establish a stronger physical retail presence.
The collaboration has seen desserts, mousses, complete nutrition shakes and more hit the chillers of major supermarkets across the UK.
According to Müller, the collection continues to outperform the wider Chilled Yoghurts and Potted Desserts (CYPD) market, delivering “more than ten times higher sales growth by value” than the same period last year.
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