All Hail the (Brain) King: Neutonic Blue Raspberry Unleashed Walter White Style
Influencer duo James Smith and Chris Williamson have just launched a new flavour of their top-rated Neutonic drink — Breaking Bad style.
Neutonic Blue Raspberry lands as the fourth variety in the brain-boosting range, joining Orange Sunrise, Wild Citrus, and Tropical Ice.
The pair teased the new addition with an ingenious pre-launch campaign that Heisenberg himself would have been proud of.
A series of trailers titled Breaking Blue — a nod to the hit American series Breaking Bad — saw Smith and Williamson channel their inner Walter White and Jesse Pinkman.
The skits were absolutely brimming with references to the cult favourite show, including the iconic RV, nicknamed ‘The Crystal Ship’, which served as the mobile base for White and Pinkman’s shady operations.
Their commitment to the bit was admirable. Smith and Williamson even stripped down to just an apron to ‘cook up’ the blue concoction.
The final mini-episode aired today at 3pm, revealing Neutonic Blue Raspberry as the experiment they’d been bubbling away on for the past few days.
Neutonic Blue Raspberry: What You Need to Know
Launched in November 2023, Neutonic debuted with what was described as a “world-first” Productivity Drink.
The 330ml cans combine nootropic ingredients, natural caffeine, and vitamins to fuel focus and enhance overall cognitive function — all in a sugar-free format.
Cognizin®, Rhodiola Rosea, L-Theanine, and Panax Ginseng make up the nootropic element — otherwise known as smart drugs.
Neutonic Blue Raspberry slots straight into the line-up, delivering all the same perks with a bold new taste.
Caffeine-free sticks and brain capsules were added as the range expanded, though Blue Raspberry won’t be featuring in either product line just yet.
Neutonic’s Play for World Domination
In the 18 months since launch, Smith and Williamson have generated over £7 million in sales, shifting more than three million cans of the Productivity Drink via Amazon, TikTok Shop, and their own website.
They recently closed a high-profile funding round backed by big-name investors including Mike Thurston, Kayla Itsines, and Grenade founder Alan Barratt.
The $3.7 million injection took the company’s valuation to $20 million.
The funds are being used to produce more stock, develop fresh products and flavours — like Neutonic Blue Raspberry — and conquer new territories, including the UAE and Australia.
According to Smith, neither he nor Williamson has taken a penny out of the business so far, despite seemingly striking gold at the first attempt.
Where to Find Neutonic Blue Raspberry
Neutonic Blue Raspberry is available now on the brand’s official online store, as well as on Amazon and TikTok Shop.
Cases of 12 are priced at £29.99 for a one-time purchase, with additional savings available on subscription orders. Larger 36-can packs are also on offer, giving fans even better value per can.
SEE ALSO: James Smith and Chris Williamson’s Neutonic Drink Secures £2.7m Funding from Major Investors
