Neutonic Joins Forces With Tropicana Wholesale to Fuel UK Gyms Nationwide
James Smith and Chris Williamson’s Neutonic is poised to take over gym floors across the country.
The duo have launched with their first UK partner in Tropicana Wholesale — the nation’s leading health and sports nutrition supplements distributor.
Announcing the news, Smith said: “We’ve teamed up with the biggest wholesaler of drinks for gyms in the UK.
“So, whether you’re at an Anytime Fitness, Virgin Active… take a little look at the fridge next time you go into the gym, and you should be seeing Neutonic in there.”
Neutonic joins over 200 industry-leading brands on Tropicana Wholesale’s website.
This marks the opening of another major revenue stream for the focus beverage, which has chiefly operated in the direct-to-consumer space so far.
In the 18 months following its debut, the “world-first” productivity drink generated over £7 million worth of sales, shifting more than three million cans on Amazon, TikTok Shop and its own online store.
That impressive start to life — paired with the influence of Smith and Williamson — saw the brand recently close a hugely fruitful funding round.
Mike Thurston, Kayla Itsines, and Grenade founder Alan Barratt were among several big-name investors who pledged a total of £2.7 million, bringing Neutonic’s valuation to around £14.6 million.
And the caffeine and nootropics-boosted drink’s popularity quickly helped it smash records on Tropicana Wholesale’s website.
Neutonic’s UK Sales Director, James Cox, said the distributor saw its highest percentage of website impressions, traffic, and orders for a new brand on day one.
Judging by the early noise, it’ll be a weights-room staple before August draws to a close.
Tropicana Wholesale is stocking three of the four Neutonic flavours on its website: Tropical Ice, Orange Sunrise, and Blue Raspberry — which Smith and Williamson recently released with a Breaking Bad-style mini-series. Wild Citrus isn’t yet listed.
SEE ALSO: Neutonic Blue Raspberry Revealed as New Flavour in Breaking Bad–Style Announcement
