The Curators Introduces Cooler Original to Its High-Protein Crisps Lineup.
Amid the sea of bogus April Fool’s Day product drops, one announcement from The Curators was no joke – and it’s got snack fiends buzzing.
The savoury snack brand has officially added a new flavour to its recently launched Protein Chips: Cooler Original.
Already available in Tangy Cheese and Thai Sweet Chilli, Cooler Original becomes the third flavour to join the protein-packed party.
Fans were quick to notice the striking resemblance between The Curators’ high-protein crisps and Doritos – both in shape and flavour selection.
This latest drop, a play on Doritos’ classic Cool Original flavour, only adds fuel to that fire. However, the brand addressed the similarities (and the key differences) head-on when announcing the new flavour on Instagram:
“The other guys could never. Introducing Cooler Original. Same triangle, better absolutely everything.
“Doritos, we love you. But your crisps have the nutritional profile of a piece of cardboard. We’ve curated a supercharged, protein-packed, healthier, better, COOLER crisp.”
High-Protein Crisps From The Curators
Each bag is packed with 10g of protein from a lentil and soy base, 2.7g of fibre, and just 147 calories, delivering the perfect balance of crunch, nutrition, and snacking satisfaction.
You can grab a 20-pack of 35g bags for £24 on The Curators’ website. Cooler Original is yet to go live, but it’s only a matter of time before two elite flavours become three.
Feeling peckish? Use code GYMFLUENCERSAGENCY for 20% off.
READ MORE: Crunch Time! Are The Curators New Protein Chips the Ultimate High-Protein Snack?
