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The ESN Designer Protein Bar in Peanut Butter Pretzel

Unique Peanut Butter Pretzel Flavour Joins Best-Selling ESN Designer Protein Bar Range

ESN has just given fans another big reason to love its best-selling Designer Protein Bar. On Wednesday, 18 February, the German giant announced Peanut Butter Pretzel as flavour number 11 in the luxurious range. Here’s everything you need to know…

Inside the High‑Protein Japanese Cheesecake Trend Sweeping Social Media

Unless you’ve been living under a rock, you’ll have seen people all over social media putting biscuits into their yoghurt to make Japanese cheesecake. So, what’s the deal? What is a Japanese cheesecake? Let’s be honest – this isn’t really…

DIRTEA Pure Essentials Creatine and Collagen

Creatine and Collagen Spearhead New DIRTEA Pure Essentials Range

UK functional mushroom brand DIRTEA is expanding its product line beyond fungi with the launch of its new Pure Essentials range. The collection is spearheaded by the brand’s own version of two everyday wellness staples: creatine and collagen. Single-ingredient supplements…

3 Facts About Enhanced Games Star Ben Proud

Olympic silver medallist Ben Proud is one of several pro swimmers who have signed up for the Enhanced Games. Here’s everything you need to know about the British powerhouse ahead of his 50m freestyle showdown with Kristian Gkolomeev and James…

3 Facts About Enhanced Games Star Reece Prescod

In January, Reece Prescod joined a whole host of other sprint sensations in signing up for the Enhanced Games. Here’s everything you need to know about the British track star. 1) Reece Prescod is one of the fastest Brits ever…

3 Facts About Enhanced Games Star Emily Barclay

Swimmer Emily Barclay is one of the most recent athletes to sign up for May’s inaugural Enhanced Games. The freestyle and butterfly specialist is now one of 13 pro swimmers who’ll take to the pool at the event in Las…

3 Facts About Enhanced Games Star Shane Ryan

As a three-time Olympian and one of Ireland’s most decorated swimmers, Shane Ryan’s next big challenge will come in the form of May’s Enhaned Games. Here are 3 facts you might not know about the record-breaker. 1) He grew up…

The Myprotein Easter Egg Layered Bar Variety Box

Inside the New Myprotein Easter Egg Variety Box

If you’re hopping into the gym this April, then the £8.99 Myprotein Easter Egg Layered Bar Variety Box should be on your wish list. Featuring four indulgent Easter-themed bars – inspired by everyone’s favourite way to eat eggs – this…

Nakd Protein Bar Lineup Gets Viral-Inspired Cherry Flavour

If pistachio was the taste of 2025, then cherry is the flavour of 2026 – and Nakd Whole Foods have hopped right on that trend with their new cherry protein bar. Joining Cocoa Hazelnut, Peanut, and Caramel in the Nakd…

First Teaser Revealed for Upcoming Neutonic Focus Pouches

Neutonic Focus Pouches swap nicotine for nootropics in a play for the pouch generation Nicotine pouches are fast replacing vapes as the sleekest way for people to curb their cravings. As a smokeless, tobacco-free and discreet route to a fast,…

Alpro Enters Meal Replacement Shake Category With Four-Flavour Launch Menu

Alpro’s high-protein Meal to Go drinks land as competition intensifies in the fast-growing RTD space Plant-based giant Alpro has announced the launch of its new Meal to Go range, entering a category that is becoming more competitive by the day.…

New Myprotein Wraps and Salads Roll Out Across Sainsbury’s Stores Nationwide

Greencore partnership sees Myprotein wraps and salads hit Sainsbury’s nationwide in major food-to-go push Sports nutrition heavyweight Myprotein has announced a strategic partnership with leading convenience foods maker Greencore to roll out protein-enriched wraps and salads. The on-the-go bites will…

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