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Neutonic Launches Nootropicks, a Nootropic Toothpick for On-the-Go Focus

Neutonic Unveils Nootropicks as Its Latest Focus Innovation Neutonic has flown out of the blocks in 2026. Fuelled by a successful first funding round last summer, the popular nootropics brand started the year by announcing retail partnerships across continents in…

Poppi Soda Makes Its UK Debut in Five Flavours

Poppi soda will officially land in the UK next month, marking the brand’s first global launch since it was acquired by CPG giant PepsiCo for $1.95 billion last year. The better-for-you cans, which have enjoyed huge success in America, will…

Zapply Sleep Charge: A Natural Boost for Recovery

Rest easy and recover better with Zapply Sleep Charge. Some nights you’re doing the whole wind down routine and your brain still decides it’s time to plan tomorrow, replay yesterday, and remember something embarrassing from 2016. Other nights you fall…

Unleash Your Inner Beast With Bulldog Gear’s Strongman Sandbag

Take your training out of your comfort zone with Bulldog Gear’s strongman sandbag, great for strength work and conditioning in one. When it comes to strength training there’s something weirdly satisfying about picking up a load that doesn’t want to…

3 Reasons to Try Purition’s Whole Food Meal Replacement Bars

Purition’s whole food meal replacement bars are easy, filling, and made from real ingredients, here are 3 reasons to give them a go. If you’ve been trying to find whole food meal replacement bars that’ll actually leave you feeling satisfied, …

GHOST Energy coming to Arnold Sports Festival UK

GHOST Energy Confirmed as Key Sponsor for Arnold Sports Festival UK

Fans of GHOST Energy will get their chance to engage with the brand, no doubt enjoy some free samples, and give it a proper welcome at the upcoming Arnold Sports Festival UK. As a Diamond Sponsor, the lifestyle heavyweight will…

GOAT Gummies founders Sam and Jack McCarthy

New lower-calorie sweet brand Goat Gummies sells out in its first-ever launch

Self-confessed sweet-toothed brothers Sam and Jack McCarthy only dropped their first batch of Goat Gummies in late November – but they’ve already sold out. The vegan Mega Mango treats have flown off the shelves, helping fitness lovers satisfy their sugar…

Creatime founders Milo O’Donohoe and Tom Glynn

In Conversation With Milo O’Donohoe and Tom Glynn, the Founders of Creatime

Creatine is up there among the most deeply researched supplements in sports nutrition. Yet, for many people, it also feels the least accessible. Between a muscle-heavy image and sandy powders that give a new meaning to gritting your teeth, creatine…

Everything You Need to Know About Sam Goatlifters

Sam Goatlifters – real name Sam McCarthy – is a UK-based fitness creator and entrepreneur who built his reputation online through gym content, transformation posts, and launching the Goat Gummies sweet brand. Born on November 27, 2001, he’s currently 24 years old…

Conor Benn splits from Eddie Hearn to join Zuffa Boxing

Conor Benn Quits Eddie Hearn’s Matchroom For Dana White’s Zuffa Boxing

British welterweight Conor “The Destroyer” Benn has ended his 10-year partnership with Eddie Hearn’s Matchroom Boxing to sign with Dana White’s Zuffa Boxing. The 29-year-old has declared that he wants a shot at “legacy fights” on the sport’s biggest stages,…

NOCCO’s Focus-Fuelling Stellar Blend Arrives in the UK

NOCCO’s Stellar Blend has finally arrived on UK shelves – and if you love tropical, refreshing drinks, this is set to become your new go-to. The latest addition to the NOCCO Focus range combines crisp pineapple with sweet, exotic mangosteen…

ELEAT's new Salted Caramel Overnight Oats

ELEAT Debuts High-Protein Salted Caramel Overnight Oats

Functional breakfast specialist ELEAT is set to launch Salted Caramel as the latest flavour in its top-rated overnight oats range. The dessert-meets-breakfast combo will join Dark Chocolate, Mixed Berries, Peanut Butter & Banana, Apple & Cinnamon and Blueberry & Vanilla…