Nutrivend has vowed to shake up the UK Nutrition market after announcing its acquisition of CSN Supplements.
The strategic partnership merges the strength of both entities, creating a juggernaut dedicated to serving athletes and fitness enthusiasts across the home nations.
“We are incredibly excited about Nutrivend’s acquisition of CSN Supplements,” said Scott Morgan, Founder and CEO of Nutrivend.
“This move strengthens our position in the UK Sports Nutrition market by incorporating CSN’s established e-commerce platform and extensive product range.
“It signifies a significant leap towards providing our customers with an unparalleled online shopping experience and access to a broader spectrum of premium nutritional supplements.”
Marc Robinson, of CSN Supplements, added: “By joining forces with Nutrivend, we can extend our reach, diversify our product offerings, and elevate our level of service.
“We are confident that this combined force will emerge as a major player in the UK sports nutrition market.”
Both parties put pen to paper on the merger back in February before going public with an announcement earlier this month.
However, Mr Morgan revealed the wheels have been in motion for some time.
“We reached out to Marc back in October 2022,” he continued.
“We had a quick catch-up on the phone but didn’t get a chance to sit down in person and discuss the CSN business (and what synergies and opportunities there could be) until early December.
“After those initial discussions, it became clear that merging was a good fit for both of us. Things progressed quickly and everything was completed at the end of February.”
Nutrivend stands as one of the most revered companies in the Sports Nutrition Industry, achieving Fast Growth 50 status for five years and being recognised as the Fastest Growing Business to Business Service in Wales.
It’s committed to supporting individuals in achieving their health and fitness goals by offering macro-friendly vending solutions and operating as a wholesaler for premium supplements.
Established as Cardiff’s premier destination for sports nutrition, CSN has garnered a loyal following by retailing top-tier sports nutrition supplements at competitive prices.
Its team of experienced staff provides personalised advice, ranging from dietary guidance to training tips, ensuring customers receive tailored support on their fitness journey.
Speaking on what binds the two, Mr Morgan said: “The acquisition has benefits for both businesses.
“CSN has a respected and established e-commerce platform which Nutrivend can leverage to improve its online shopping experience; an extensive product range that will broaden the spectrum of what Nutrivend offers; but most importantly, CSN has Marc Robinson, who is an experienced authority in the supplement industry and a powerful voice in the space.
“Nutrivend will give CSN Supplements the platform it needs to grow and expand its’ own range, and we have some very exciting plans in the works on that front!”
While both brands will leverage one another’s infrastructure to improve on their current offerings, Mr Morgan remains adamant they will remain individual in their own right.
“The vision is to totally encompass everything to do with sports nutrition under the Nutrivend Banner, whilst maintaining distinct brand identities,” he said.
“Nutrivend will focus on Sports Nutrition Vending and Wholesale distribution; Nutristore will be an in-gym e-commerce platform as a gym member incentive, whilst CSN will maintain its’ own brand and grow its D2C Customer base.”
Though CSN acts as a stockist for some of the biggest brands in the health and fitness space, it also boasts its own range of supplements.
Backed by the muscle of Nutrivend, Mr Morgan expects CSN’s offerings to be further bolstered in the not-so-distant future but admits there’s work to be done first.
“Naturally, the initial focus will be on improving stock holding and the production run rate for the current product range we have,” he added.
“This is something that was challenging for CSN previously, but with the manpower Nutrivend offers, this should be an easy issue to fix.
“Once that has been sorted there will be a lot of new SKUs coming into the CSN range, maintaining the focus on the highly quality ingredients that are efficaciously dosed.”
Both CSN and Nutrivend are renowned for offering top-tier supplements at competitive prices. Now, with a combined network, Mr Morgan has revealed there is plenty for customers to look forward to.
“Nutrivend has long-term, close working relationships with some of the biggest brands in the industry and CSN is able to complement this with some more niche UK brands,” he added.
“In the very near future, you’ll see some big brand deals and offers – better than CSN has ever been able to offer before – across a wider range of brands. We’ll even be able to offer exclusive products and flavours that can’t be found elsewhere.”
As part of the merger, Marc Robinson will be taking on a new role as E-commerce and Product Manager. Detailing what the shift will mean for his day-to-day involvement, he said: “My new role involves looking after the e-commerce platforms for CSN, Nutristore, and Nutrivend wholesales and what products we stock.
“Initially, everything has been focused on integrating CSN with the systems and processes here. I’m really enjoying the experience and the team here has been very helpful in supporting me in getting to grips with the operations.
“I am very excited to see where we can take things; the future is bright!”
