PickleUp Serves a Sharp New Solution for Muscle Cramps
Various shots have worked their way into mainstream wellness routines — ginger, turmeric, beetroot, wheatgrass, and apple cider vinegar, to name a few.
Each one promises a vast range of health benefits, spanning boosted immunity and gut support to reduced inflammation and recovery times.
But PickleUp, the category’s latest disruptor, is taking things in an entirely different direction.
The challenger has just launched as a dedicated pickle juice performance brand, built to help athletes crush muscle cramps and operate at their peak.
For most people, pickle shots represent a rather unpalatable way to chase alcohol, not-so-affectionately known as the Pickleback.
Far away from the tales of boozy nights out and regretful mornings, high performers have long been using pickle juice as a somewhat unorthodox trick to prolong endurance.
PickleUp’s debut offering, the pineapple-flavoured Pro shot, plays on the juice’s many unexpected benefits.
According to the newcomer, its pre-bottled tonic activates TRP channels in your throat, triggering a neural reflex that immediately shuts down exercise-associated cramping throughout your entire body.
Naturally high in sodium and potassium, and featuring added magnesium, the clever tonic goes a step further by replenishing key electrolytes lost through sweat, helping maintain optimal hydration and muscle function, and stave off any sudden painful contractions.
Something of a triple threat, PickleUp Pro also delivers 21g of fast-acting carbohydrates to fuel your body through intense training sessions and competitions.
Made from 100% natural ingredients, including red wine vinegar, real pineapple juice, rowanberry extract, and a touch of added sugar for simple carbs and rapid absorption, PickleUp believes it’s served up the wellness shot world’s latest phenomenon.
Rather than a preventative health measure, the Pro shot steps in as a clever performance aid, fit for use before, during, or after intense exercise.
Developed with elite-level sports nutritionists and professional athletes, it’s already achieved Informed Sport certification — a rubber stamp of quality for safe, clean supplementation.
PickleUp’s intriguing Pro shot is already live for presale, available directly through the brand’s website in packs of 12, 24, and 36. Prices start from £43.20 with a subscription, or £48 for a one-time buy.
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