Puresport has raised £3.6 million in fresh funding to support its mission of becoming a category-defining force in sports nutrition.
The cash injection will help the lifestyle brand diversify its product range and take further strides toward making a global impact.
Launched in 2018 by former Scottish rugby players Adam Ashe and Grayson Hart, Puresport cut its teeth with the first CBD supplements to be certified by the BSCG (Banned Substances Control Group) as safe for professional athletes.
Since then, the range has steadily expanded – offering products that target every aspect of holistic wellness, from sleep to hydration.
While the brand’s roots are firmly planted in rugby, Puresport has carved out a major presence in the running community through dedicated apparel drops and grassroots initiatives like the Puresport Run Club.
With further science-backed supplements in the pipeline – aimed at endurance, recovery, and long-term wellness – a recent investment round saw Redrice Ventures jump on board.
The venture capital fund was an early backer of Castore, a brand that has since gone on to supply kits for England Rugby, Rangers FC, McLaren F1, and iconic athletes like Andy Murray.
Joining them is fellow consumer-focused firm Five Seasons Ventures – another group with a track record of scaling purpose-led companies to $200m valuations in under five years.
A follow-on from existing shareholders, including Scotland’s Finn Russell and England international Ben Earl, further bolstered the financial muscle and capped off a hugely productive funding round.
Puresport’s CEO Daniel Temm, who stepped into the top job this year, said: “The news is out!
“I’m so excited to announce that we’ve closed a £3.6m funding round to accelerate our mission of building a movement against quick-fixes – and a category-defining sports nutrition brand.
“We’re proud to welcome Redrice Ventures and Five Seasons Ventures on board, alongside the continued support of our existing shareholder group.
“From our first meeting with Tom March and Robert Senior at Redrice, we knew they were a perfect fit. They instantly understood the vision we’re building. Having walked a similar path with Castore, they bring exactly the kind of experience we were looking for.
“Once they committed, our dream second choice became a reality. Niccolo Manzoni, Ivan Farneti, and the team at Five Seasons – whose track record of scaling purpose-led consumer brands speaks for itself.”
Robert Senior, Founding Partner at Redrice and former global CEO of Saatchi & Saatchi, added: “We look for brands with the potential to redefine their category.
“That’s what we saw with Castore in performance wear, and what we now see in Puresport for performance wellness.
“With a clear philosophy, strong leadership, and real momentum, this brand is well placed to lead the way for a new generation of wellness.
“We’re backing Puresport because it’s building an authentic brand for the long run, not just chasing trends. In a market crowded with quick fixes, Puresport stands out for its integrity, ambition, and community-first approach.”
A Big Summer Ahead for Puresport
The timing couldn’t be better. More than 60,000 people worldwide are now engaged in Puresport-led running clubs and pop-up events in major cities like London, Tokyo, Sydney, Rome, and Melbourne.
Temm joked that Puresport has become a fashion brand “almost by accident” – a testament to how deeply people have connected with the competitor’s community-focussed approach.
With recreational running more popular than ever, Puresport has teamed up with tracking app Strava for a nationwide tour this summer.
It’s also working on the next wave of product development as it builds what Temm described as a ‘full-service running partner’ -supporting everyday athletes before, during, and after their workouts.
With fresh financial firepower and the right backing behind them, Puresport is powering into the next leg of the race as it casts its gaze to the US market. As their slogan goes: they’re in it For the Long Run.
“This milestone matters – but what comes next matters more,” Temm said. “We’re here to build something that lasts, rooted in science, driven by purpose, and powered by community.”
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