The Rob Lipsett Diet Is Surprisingly Simple – And Seriously Effective
They say abs are made in the kitchen – and that’s definitely true for Irish influencer and entrepreneur Rob Lipsett.
The founder of Fuel Cakes stays in Greek-God shape year-round, with boulder shoulders, a gorilla-like chest, and those signature rippling abs always on display.
So what’s his secret? Rob has stuck to roughly the same diet plan for nearly a decade – and now he’s finally sharing it.
The ever-smiling influencer just dropped the full Rob Lipsett diet, complete with a macro breakdown. Here’s what he eats to stay shredded:
The Rob Lipsett Diet Hack
Breakfast
Meal one starts with every weightlifter’s favourite cheat code: eggs. Not one, not two, but three whole eggs are paired with two slices of sourdough, half an avocado, and chilli flakes for a sprinkle of spice. Protein, carbs, and healthy fats – what could be simpler?
Meal Two (Post-Workout)
After smashing a gym session in his Marbella villa, Rob seriously ups the protein stakes. His second meal of the day consists of:
- 250g of chicken breast (a gym-bro staple)
- Pasta
- Peas and mushrooms in a tomato sauce
Again, it’s easy, clean food that literally anyone can make.
Meal Three (Dessert)
Everyone loves a sweet treat – and influencers are no different. But instead of heading for the chocolate aisle, Rob pulls out a cunning trick to curb sugary cravings: the Ninja Creami.
If you’re not familiar, this game-changing gadget turns healthy blends into frozen desserts that hit the spot. Rob’s go-to mix:
- 400ml of protein milk
- 1 scoop of GHOST whey protein
- 1 banana
- 1 Oreo (Apparently, this part is non-negotiable)
Meal Four (Dinner)
No day of eating is complete without some steak to help you beef up. Rob’s dinner:
- 300g of steak
- Potatoes
- A hearty serving of Mediterranean-style veggies
The Rob Lipsett Diet Macros
Influencer diet plans can sometimes feel out of reach – expensive ingredients, weird superfoods, complicated prep. But Rob keeps it refreshingly real: simple, protein-rich meals with staple carbs most of us already have in the cupboard.

And if you don’t own a Ninja Creami (which, let’s face it, most of us don’t), just blend the same ingredients into a high-protein Oreo and banana smoothie.
Remember, this is just a guide. Tweak it to suit your own goals – swap in salmon or oily fish here and there for those all-important Omega-3s. As long as you’re hitting the right macros, you’re well on your way to lean gains.
Daily Macros
- Calories: 2,370
- Protein: 190g
- Carbs: 200g
- Fat: 90g