Real Results: How Top Coaches Achieved Growth With Gym CRM Software
Behind every thriving performance gym or coaching business, there’s more than just great programming and passion — there’s structure.
From managing memberships and scheduling workouts to keeping clients engaged, the right systems can make the difference between plateau and growth.
That’s where Exercise.com — the best all-in-one Gym CRM Software — proves its worth.
By streamlining the operational side of fitness, the platform helps gyms and coaches unlock new levels of efficiency and client satisfaction.
The proof? A growing number of success stories from fitness businesses that have done just that.
Today, we’re highlighting some of the many major wins Exercise.com has delivered for those who took the plunge.
Success Stories
Athletic Performance Enhancement Centre (APEC)
APEC is a worldwide leader in athletic performance and fitness.
Since its launch in Tyler, Texas, some 20 years ago, founder Bobby Stroupe has expanded operations in the Lone Star State to a second facility in Fort Worth.
Their offering is twofold: on the ground, in-person training for athletes of all levels, and comprehensive, digital fitness programmes.
To date, APEC has field-tested and proven results for over 12,000 clients, while currently supporting over 100 elite athletes in the NFL and MLB alone.
But as many performance centres discover, success comes with headaches.
With multiple locations and a spike in digital demand during the Covid-19 pandemic, Stroupe found that APEC had quickly outgrown its old fragmented tech stack.
“Mindbody made it impossible to get training to our customers who were expanding across the US and internationally,” he said.
“We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.”
As the most complete Gym CRM Software on the market, Exercise.com was primed and ready to solve Stroupe’s dilemma.
Through the platform’s custom-branded fitness mobile apps, APEC was able to deliver remote workouts en masse to iPhone and Android users — without sacrificing brand identity.
Stroupe and Co. have also benefitted from Exercise.com’s integrated gym management functionality, bringing class scheduling, payment processing, client assessments, employee tracking, and more under one roof.
“Exercise.com expanded APEC into the virtual realm and saved our business during the pandemic,” Stroupe added.
“We programmed workouts for 80,000 students in a matter of hours for a school year and helped our communities. Exercise.com is simply the best.”
Relentless Sports Performance
Hailing from Oldsmar, Florida, Relentless Sports Performance is a sports performance facility specialising in the development of promising athletes.
For Jimmy Myers, owner and head trainer, it’s something of a passion project.
In his high school years, Myers was a keen baseball player and three-time All-American wrestler who fell in love with sports performance.
He’s been operating Relentless Sports Performance for over a decade now, chiefly working with budding stars from 9-18 years of age.
In recent times, that client base has expanded to encompass collegiate and professional athletes.
Relentless Sports Performance begins by utilising a 36-week programme to lay athletic foundations.
They then transition into finer details, the sports-specific training that adds that crucial 1%.
It was at this stage that Myers was struggling to keep pace with demand.
Not through lack of time, skill, or effort, but the means to roll out customised plans to all the athletes on his roster.
“It was challenging to quickly deliver those programs using the old Excel and printed paper method,” he said.
“It took too much time and it was really hard to keep everything organised and systematised.
“I also tried Trainheroic, but I didn’t like the software as a whole.
“I even considered just making everyone’s program the same so that I could program less, but that clashed with my core values and the type of customer service that I wanted to offer.”
What Myers needed was an all-in-one Gym CRM Software — and Exercise.com delivered.
“Now, I deliver a better athlete experience, and I have a greater ability to push our customised plans in a very timely manner by using my own custom-branded apps from Exercise.com,” he continued.
“Exercise.com has really helped me systematise my training and make everything much easier. I was surprised how easy the software was to use.”
Free from the chains of outdated software and clunky tech stacks, Myers has even been able to scale Relentless Sports Performance to new heights.
“We’ve signed up more athletes because we deliver a better product,” he admitted. “If you want to offer an elite service for the end user, you need to get with the times and use elite-level software that is intuitive, visually appealing, and effective.
“That is exactly what Exercise.com delivers to its clients.”
Desiree Pfeifer (DBFT)
Desiree Pfeifer is living proof that it’s possible to build your dream life as an online coach — but only once you have the right systems in place.
Based in Columbus, Ohio, she’s the CEO of DBFT, a company offering individual workout plans and nutritional coaching to women looking to transform their health and fitness.
Her crack team of qualified coaches spans multiple disciplines, including functional movement, prenatal and postnatal training, and registered dietetics.
However, as demand began to soar, Pfeifer’s old methods of working started to show cracks.
Onboarding more coaches led to administrative nightmares, and the PDFs and ebooks she’d once used for programmes were being leaked to non-paying members.
Facing lost revenue and clunky systems that didn’t represent the professionalism she was trying to build, Pfeifer decided that launching her own white label fitness app was the next phase of growth.
However, like so many business owners, she didn’t know how to create code from scratch.
That’s where Exercise.com — the number one fitness CRM Software for both coaches and performance centres — stepped in.
Despite initial scepticism, she soon found the platform to be worth every penny of investment.
“I needed to make sure that the financial risk of buying and using our new Exercise.com software was worth it,” she said. “I was extremely surprised.”
With the management of staff, clients, and products in one centralised hub, Pfeifer was free to focus her efforts on other crucial areas of DBFT’s daily operations.
“Things have only gotten easier, and everything runs more smoothly with my team,” she added.
“I can delegate my time to more important things versus managing all of the details with the trainers.”
DBFT now delivers content such as six-week programmes and complete training guides securely through a custom-branded app.
“I was excited to have an app that could be customised to my brand in my community, but also to have an interface to easily upload and create my own fitness programs,” Pfeifer concluded.
The Takeaway
While the day-to-day challenges faced by coaches and performance gyms may appear different on the surface, they almost always boil down to the same core needs: better organisation, smoother delivery, consistent brand messaging, and stronger security.
Trying to meet those demands with a patchwork of mismatched tools is a recipe for frustration — and ultimately, stagnation.
The gyms and coaches willing to take the leap with a complete Gym CRM Software like Exercise.com won’t just keep up; they’ll set the pace in an increasingly digital fitness landscape.
Head to Exercise.com’s website today for a free demo to learn how to manage your fitness business more efficiently.
SEE ALSO: Why All-in-One Fitness Business Software is the Future For Gyms and Coaches
