Dubai chocolate has quickly cemented its place as the internet’s most indulgent obsession.
What started as a glossy, decadent chocolate bar filled with pistachio cream, earthy tahini and flaky shards of knafeh pastry soon became a global cultural icon.
Created in the UAE by British-Egyptian entrepreneur Sarah Hamouda, the original Dubai chocolate was named “Can’t Get Knafeh Of It.”
At first, it was designed to curb her pregnancy cravings. Though she couldn’t have dreamt what would follow when TikTok influencer Maria Vehera posted a video sampling the chocolate inside her car in December 2023.
More than 125 million people worldwide stopped mid-scroll to drool at the gooey midsection, sparking a chocoholic frenzy that’s still burning strong to this day.
Such is the clamour that in the first three months of 2025, Dubai chocolate led to sales of $22 million in Dubai Duty Free, pushing the retailer to a revenue record.
Naturally, numerous adaptations popped up in almost every continent. Recipe tips were also a hot commodity as people looked to get a bite of social media’s fixation — without jetting to the Middle East.
Better-for-you sweet treat specialists, Sweet Freedom, might have just topped the lot. They’ve released a Dubai-chocolate-inspired bundle as an ode to the trailblazing bar.
Right now, you can get a taste of this sweet sensation for less using code GYMFLUENCERSAGENCY for 15% off.
Sweet Freedom’s Take On Dubai Chocolate
Sweet Freedom’s spin on Dubai chocolate features a trio of best-sellers — one of them a brand new concoction — that come together to mimic the taste of virality.
As is the Sweet Freedom way, all three are vegan, super low in calories, free from refined sugar, artificial sweeteners and colours, and made with the signature blend of carob and apple.
Here’s what’s included:
- Choc Shot Original: Sweet Freedom’s classic chocolate syrup, best known for mixing with milk to make instant, creamy hot chocolates.
- Vanilla Syrup: One of the many flavours on offer, this smooth blend peps up porridge, pancakes, coffees and more.
- Pistachio Syrup: The newest — and arguably most sought-after — flavour in the syrup range. Sweet Freedom’s pistachio creation might be nut-free, but it’s got all the flavour needed to bring this Dubai chocolate-inspired package to life.
The idea behind this bundle is that any bowl, pancake stack, or hot drink can be transformed into the UAE’s hottest export within seconds — all while keeping the calories and environmental impact to a minimum.
It’s smart, versatile, and shows once again that Sweet Freedom know exactly what the people want when it comes to sweet treats.
Almost inevitably, the pistachio syrup has already sold out — twice. You’ll have to move quicker than the internet if you want to sample this one.
An Added Sweetener
Sweet Freedom could have hiked up the price for this bundle, given the global appetite for anything Dubai chocolate.
It may come as a surprise, then, to learn it actually saves you money. Buying the three products individually would cost you 15% more than the £8.97 it’s currently retailing for.
Even better? You can save an extra 15% with code GYMFLUENCERSAGENCY at checkout. Head to Sweet Freedom’s website and sink your sweet tooth into the latest take on this exploding trend.
SEE ALSO: Choc Shot Magic: 3 Low-Calorie Dessert Hacks Using Sweet Freedom’s Best-Seller
