The Curators Biltong Bags Major Retail Listing with Waitrose & Partners
There’s been plenty of cause for celebration at The Curators HQ in 2025. The high-protein savoury snack aficionados entered the year with one major resolution: crack retail and make their better-for-you bites unmissable to shoppers.
The first of several recent breakthroughs saw big bags of Pork Puffs hit the shelves in over 1,000 Lidl stores across the UK.
Valentine’s Day got even cheesier with the arrival of Cheddar and Red Leicester Cheesies in Sainsbury’s — pure bites of cheese, baked until deliciously crunchy.
The brand’s latest craving-crushing invention, Protein Chips, was next to receive some retail love, with wellness chain Holland & Barrett placing them in branches nationwide for health-conscious, crisp-loving snackers to discover.
Now, it’s the turn of the UK’s first mainstream, nitrate-free, high-protein biltong to take the spotlight.
After a year of perfecting the recipe, The Curators Biltong has relaunched with aplomb — and a mammoth listing to match.
These new-and-improved strips of British and Irish beef are now proudly stocked in 250 Waitrose & Partners stores, flying the flag for savoury high-protein snacking and challenging the sweetener-laden monopoly of bars, shakes, and bites.
And the good news doesn’t stop there. In the coming weeks, The Curators Biltong will become even more accessible, with further supermarket heavyweights like Sainsbury’s set to join the South African-inspired party.
Speaking on the seminal launch, co-founder of The Curators, Max Rees, said: “After 12 months of refining our recipe, we’ve crafted something we’re proud to put our name on for the next 12 years — more tender, lower in salt, and absolutely packed with flavour, without needing artificial preservatives.”
What is The Curators Biltong?
The Curators Biltong perfectly embodies everything the brand stands for — taking age-old snacks and reimagining them as carb-conscious, protein-packed powerhouses fit for modern consumers.
By swapping cheap meat and artificial nasties for premium cuts of beef and spice rack staples, this anabolic snack is the squeaky-clean cousin of the biltong you’ve come to expect in pubs and motorway petrol stations.
The Great Taste award-winning nibble is now more tender than ever, proudly free from sodium nitrate, and delivers 13g of natural protein per bag — all for the minute sacrifice of 60 calories.
Gluten-free, moreishly umami, and liberatingly low in carbs, The Curators Biltong is the versatile bite that powers workouts, loves lunchboxes, and takes a tough stance on ultra-processed junk.
Head to your local Waitrose & Partners to discover it for yourself, or shop directly through The Curators’ website.
Use code GYMFLUENCERSAGENCY for 20% off.
READ MORE: Meaty Snacks Just Got Crunchier: Reviewing The Curators’ Pork Puffs
