The war of protein snacks just exploded as The Curators just clapped back at the Walkers ‘Better For You’ dry January campaign with an OOH (out of home) advertising campaign with the slogan #stopeatingdyersnacks.
In the world of marketing The Curators (who also own Cheesies) have never been afraid to be rebellious, have fun and to differentiate themselves from the pack (no pun intended) but this campaign went above and beyond. A slight jab at Dyer, a fun poke at Walkers and in all serving up a pint of protein pork puffs as an alternative to alcohol this January.
Already shared by DAZN boxing hosts, influencers, agencies and brand lovers the social media channels have been lit up and promoted to well over 1,000,000 combined followers.
The Curators co-founded Max Rees took to LinkedIn with a post that stated “Wow… a proper pinch me moment for our journey as The Curators goes live with our first ever billboard campaign”
Adding “We saw the latest Walkers Crisps UK ad with Danny Dyer tucking into some crisps this Dry January, and we couldn’t resist. 🤣 Because, honestly, why settle for “Dyer” snacks when you could level up with 19g of protein instead of, well… practically zero?”
So will you be swapping beer for Walkers or The Curators for the rest of this month? We know which we will be choosing… PROTEIN all day, every day. Bring on the pork puffs.
Want to try some? Save 20% off your entire order using our The Curators Discount Code GYMFLUENCERSAGENCY Here.
