You have probably seen him across social media, on the Diary Of A CEO podcast and might have even read his books Not A Diet Coach and Not A Life Coach. @Jamessmithpt On Instagram is the fastest growing coach influencer in the world and it’s because of his hilarious reels and complete honesty.

James Smith is a personal trainer turned social media guru who speaks his mind, teaches you form, rips influencers and calls bullsh*t on anyone out there conning their followers. It’s a brutal honesty that those find refreshing in what can often feel like a feed of disingenuous claims, sales and growth tactics.
The Rise Of @Jamessmithpt On Instragram
Bursting onto the scene over the past 12 months @Jamessmithpt on Instagram now has almost 1M followers which for a male personal trainer who doesn’t flash a 6 pack every photo is gigantic. Not only that the engagement on his posts, shares, likes and comments are hitting in excess of 1million views per reel.
Skits are amongst the most popular reels where he dissembles stupid claims from coaches and fitness influencers
One other thing we love is his empowerment of everyone especially women in the following reel
Appearing on the Diary Of A CEO podcast with Steven Barlett, James opened up on the reasons why he does this, how he spends his new found wealth and what his plans for the future are in this crazy industry.