After years of pushing products as an affiliate, Alex Eubank recently took the leap and purchased his first-ever sports nutrition company.
The viral star acquired Fresh Supplements back in February from industry veteran Greg Helton, detailing plans for a new era.
Following a brief hiatus, the next chapter has now arrived, with Fresh Supplements officially reopened for business. Here’s what you need to know.
What’s Changed With Fresh Supplements?
Eubank hasn’t completely ripped up the foundations Helton laid when he launched the brand in 2023.
He says he interviewed somewhere in the ballpark of 20 supplement companies before landing on Fresh Supplements, admitting he already loved the branding, formula and flavour.
The signature smiley face and bold colours have survived the relaunch, and so too have the brand’s original four products: Aminos, Creatine Monohydrate, Creatine HMB and Fresh Pre.
All of the formulations contain virtually the same ingredients and dosages, keeping quality consistent with the early days of Fresh Supplements.
However, Eubank has added eight new flavours across the range, including Juicy Melons, Rocket Pop, Strawberry Kiwi and the refreshing Lemon Italian Ice.
He’s also reduced pricing by 15-25%, with plans to introduce a subscription model for further savings.
Launching the Affiliate Programme
Eubank’s ownership of Fresh Supplements has naturally drawn plenty of attention, but he’s keen to avoid the brand becoming too “founder heavy”.
Instead, he has pledged to set up a large ambassador network with the motto, “anybody can be an affiliate”, offering a 15-20% discount and commissions in the region of 50%.
As promised, there’s now a section on the Fresh Supplements website for creators to sign up and customise their own codes.
Over time, he wants the community to drive new product releases and help turn Fresh into an unmissable powerhouse in the supplement space.
