It’s a common troupe in the sports world to find athletes move over to the fitness sector after their active years, contributing their years of experience to physical training and fitness merchandise. Former Welsh rugby legend Sam Warburton is the latest to make the cross, as he signed for Built For Athletes as its newest athlete.
The move follows a storied professional rugby career, which features 49 caps for his country, during which Warburton led Wales to two Six Nation Championships, one of which was a Grand Slam in 2012. His remarkable run also saw the British and Irish Lions win the series in 2013 and a drawn series in 2017 with New Zealand while he was captain. Warburton’s impact in British sport leaves him as one of the most decorated Welsh rugby players in the country.
Sam Warburton’s Post-rugby experiences: SW7 Academy
Warburton co-founded the SW7 Academy after hanging his boots, opting to give back to the developing rugby populace. The rugby legend is the head coach at the academy where he offers personal insights into physical strength and conditioning to its members as well as his social media following.
SW7 Academy is essentially an app that fitness enthusiasts and those seeking to go pro in rugby can sign up on to get tips from experts. Apart from workout and training routines, the app allows users to pick personalised meals tailored to their preferred routines.
In addition to coaching and fitness training, Warburton also engages in punditry and writing for The Times Sport.
The Built For Athletes Collaboration
With his success with his SW7 Academy start-up, Sam Warburton’s next most likely move was onto a huge sponsorship deal, and Built For Athletes came calling. The ex-rugby player will be joining other amazing athletes—HYROX Elite 15 athlete Graham Halliday, CrossFit Amiee Cringle, and HYROX Doubles World Champion Jake Dearden–who have landed deals with the fitness accessories brand.
The Built For Athletes brand deals with the production of sports backpacks and other fitness accessories. The brand is famous for its innovative backpack designs and earning top reviews from its customers. Since Built For Athletes aligns so closely with SW7 Academy’s target audience, a deal with Warburton’s fitness app was always on the cards.
Sam Warburton also understands the importance of having quality gear on your ‘health and fitness journey.’ He has also ‘been a fan of Built For Athletes for years’ and looks forward to collaborative efforts with Built For Athletes to ‘motivate and empower others to achieve their fitness goals.’
On Built For Athletes’ side, they have shown commitment to working with leading individuals across sporting categories, and Sam was no exception. ‘As a former elite athlete who has demonstrated remarkable dedication throughout his career, Sam now seeks to pass his wisdom onto the next generation, which we find incredibly inspiring.’
With over 200k fitness enthusiasts globally having absolute trust in Built For Athletes, their team is constantly on their toes to infuse more innovation in the bags to keep adding value to their customers. Its strategic partnerships have also seen the Built For Athletes brand land deals with top names in the world of sports, like Borussia Dortmund and the Oracle Red Bull Racing club.
Next, check out this post: Built For Athletes Becomes Official Backpack and Luggage Supplier for HYROX Europe
