C4 Protein Powder Brings Iconic US Candy Flavours to UK Shelves
UK supplement fans are often left staring longingly across the pond, as America hogs all the big-name flavour collaborations.
Recently, however, that’s beginning to change. GHOST just brought its cult-favourite energy over from the States in four varieties, including the Warheads Sour Watermelon taste.
Now, C4 is getting in on the action.
Last year, the energy-focussed arm of legacy brand Cellucor debuted its first-ever C4-named protein powder.
C4’s expansion into the wider supplement space was marked with two epic, special-edition flavours: Hershey’s Milk Chocolate and Reese’s Peanut Butter & Chocolate.
Those varieties weren’t widely available to the UK market — until now. A recent deal has placed them in two major health and wellness retailers. Here’s where you can find them.
C4 Protein Powder Arrives with a Bang
There can be all kinds of problems when taking crossover flavours around the globe, not least the restrictions in licensing agreements.
That hasn’t stopped C4 from answering the people’s calls on this occasion. Both the Hershey’s and Reese’s varieties of C4 Protein Powder have now been listed in Boots and Holland & Barrett.
Boots has a 13-serving pouch available for £19.99, while Holland & Barrett is shifting it for a penny more at £20.
The formula delivers 25g of whey protein isolate and concentrate per serving and is free from added sugar.
It’s by no means the most advanced protein on the market — but this one’s all about savouring the flavour of two American candy giants in a functional format.
