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GOAT Gummies founders Sam and Jack McCarthy

New lower-calorie sweet brand Goat Gummies sells out in its first-ever launch

Self-confessed sweet-toothed brothers Sam and Jack McCarthy only dropped their first batch of Goat Gummies in late November – but they’ve already sold out. The vegan Mega Mango treats have flown off the shelves, helping fitness lovers satisfy their sugar…

Hotly Anticipated Pepsi Prebiotic Cola Hits Stores Nationwide

After a sold-out limited release on Black Friday, Pepsi Prebiotic Cola is now available nationwide, offering fans the classic “unbelievably Pepsi” taste with a functional twist. Pepsi and gut health might not seem like the most natural fit, but this…

What You Need to Know About Patrick Mahomes-Backed Throne Sport Coffee

Formulated for people with active lifestyles – from athletes to busy professionals looking for a caffeine boost with extra perks – Throne Sport Coffee’s range of canned cold brews and lattes is fast gaining traction in the beverage market. Here’s…

3 Facts About Enhanced Games Star Megan Romano

Decorated American swimmer Megan Romano marked a significant milestone for the Enhanced Games when she signed last year, becoming the first female athlete on the roster. Here’s everything you need to know about the four-time world champion as she prepares…

Creatime founders Milo O’Donohoe and Tom Glynn

In Conversation With Milo O’Donohoe and Tom Glynn, the Founders of Creatime

Creatine is up there among the most deeply researched supplements in sports nutrition. Yet, for many people, it also feels the least accessible. Between a muscle-heavy image and sandy powders that give a new meaning to gritting your teeth, creatine…

3 Facts About Enhanced Games Star Boady Santavy

Weightlifter Boady Santavy was the first Canadian to sign for the Enhanced Games, the controversial competition set to take place in Las Vegas in May. Read on to discover three interesting facts about the double-Olympian. He comes from a weightlifting…

Everything You Need to Know About Sam Goatlifters

Sam Goatlifters – real name Sam McCarthy – is a UK-based fitness creator and entrepreneur who built his reputation online through gym content, transformation posts, and launching the Goat Gummies sweet brand. Born on November 27, 2001, he’s currently 24 years old…

Babybel Combines Protein and Probiotics in New Babybel Pro

Snack-cheese manufacturer Babybel is the latest brand to hop on the protein trend. But they’ve taken it one step further with their new Babybel Pro, which not only delivers a dose of protein, but probiotics, too. Protein and probiotics in…

Conor Benn splits from Eddie Hearn to join Zuffa Boxing

Conor Benn Quits Eddie Hearn’s Matchroom For Dana White’s Zuffa Boxing

British welterweight Conor “The Destroyer” Benn has ended his 10-year partnership with Eddie Hearn’s Matchroom Boxing to sign with Dana White’s Zuffa Boxing. The 29-year-old has declared that he wants a shot at “legacy fights” on the sport’s biggest stages,…

Official UFC Protein Bar Range Announced for Summer 2026

UFC and consumer-packaged goods giant FoodStory Brands are teaming up to launch a new high-performance protein bar designed for combat athletes, gym-goers, and anyone looking to fuel workouts and recovery. Here’s everything we know so far, including details on a…