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The Barebells Vegan Protein Bar Is Back and “Better Than Ever”

The Barebells Vegan Protein Bar Returns to the UK in Two Flavours Swedish giant Barebells has relaunched its vegan protein bar in the UK following a long hiatus. Promising ‘love at first bite’, two flavours landed on 11 February —…

New SNICKERS Protein Bundle From Myprotein

Two New SNICKERS Protein Bundles Arrive at Myprotein

If you’re a fan of SNICKERS, working out and saving money — and let’s face it, who isn’t? — then listen up: Myprotein’s latest SNICKERS protein bundles have landed, and they’re well worth a look. SNICKERS White Isolate Bundle Is…

Samson Dauda to appear at Arnold UK Expo

Samson Dauda Locked-in for the Arnold UK Expo

If you’re heading to the Arnold UK Expo from 27-29 March, then here’s some news you’re going to be very excited about: Samson Dauda is locked in, and his attendance has been confirmed. Known throughout the industry as ‘The Lion’,…

Jutta Leerdam Speeds to Olympic Gold As Jake Paul Watches On

Cheered on by fiancé Jake Paul, Jutta Leerdam sped her way to Olympic gold – and a new Olympic record time – in the women’s 1,000m speed-skating event earlier this week. Taking victory ahead of fellow Dutch athlete Femke Kok…

2026 Enhanced Games: When, Where, and Who’s Competing?

After a controversial buildup, the 2026 Enhanced Games will finally take place on May 24, 2026 at Resorts World Las Vegas. Under close medical supervision, participants will be allowed – and encouraged – to use performance‑enhancing drugs to push the…

Hafþór ‘Thor’ Björnsson to Attempt World Record Deadlift at Las Vegas Enhanced Games

Thor and Mitchell Hooper to Go Head-to-Head in Joint World Record Deadlift Attempt Hafþór ‘Thor’ Björnsson will attempt to break the deadlift world record for the fourth time at the upcoming May 2026 Enhanced Games in Las Vegas. However, he…

Strongman Mitchell Hooper Officially Confirmed For 2026 Enhanced Games

2023 World’s Strongest Man Mitchell Hooper has confirmed that he’s joined the lineup for the May 2026 Enhanced Games. He’ll be going head-to-head with Hafþór “Thor” Björnsson to attempt a deadlift world record at the inaugural games in Las Vegas…

New Vieve Protein Bars Pair Indulgent Flavours With Impressive Macros

Vieve Protein Water has recently made its debut in the snacking category with a trio of protein bars. Best known for its collagen-packed bottles and protein powder, these functional bites add a new dimension to the brand’s already impressive portfolio.…

Alex Eubank Acquires Fresh Supps, His First-Ever Supplement Company

Prince Charming of the fitness world, Alex Eubank, has announced the purchase of his first-ever supplement company. In the coming days, the influencer will take over the reins at Fresh Supps from industry veteran Greg Helton. Alex, who owns the…

The Absorption Edge Behind Symprove Live Bacteria

Symprove live bacteria is built to survive, thrive, and actually reach your gut. When it comes to gut health, not all supplements are created equal. Capsules and powders might promise big results, but if the friendly bacteria can’t survive the…