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PRIME Marks Diamond Gym Sponsorship with Special Edition Till The Death Athletics Bottle

KSI and Logan Paul’s PRIME has announced its sponsorship of the iconic Diamond Gym, marking the occasion with a special edition Till The Death Athletics bottle. Here’s what you need to know about this unexpected partnership. Till The Death Athletics:…

NOCCO’s Focus-Fuelling Stellar Blend Arrives in the UK

NOCCO’s Stellar Blend has finally arrived on UK shelves – and if you love tropical, refreshing drinks, this is set to become your new go-to. The latest addition to the NOCCO Focus range combines crisp pineapple with sweet, exotic mangosteen…

ELEAT's new Salted Caramel Overnight Oats

ELEAT Debuts High-Protein Salted Caramel Overnight Oats

Functional breakfast specialist ELEAT is set to launch Salted Caramel as the latest flavour in its top-rated overnight oats range. The dessert-meets-breakfast combo will join Dark Chocolate, Mixed Berries, Peanut Butter & Banana, Apple & Cinnamon and Blueberry & Vanilla…

Everything You Need to Know About the New Doritos Protein Chips

There aren’t many snacks that offer a moreish crunch quite as satisfying as a pack of Doritos. And soon, folks in the US will be able to get a hit of protein while they chow down on their favourite tortilla…

The ESN Designer Protein Bar in Peanut Butter Pretzel

Unique Peanut Butter Pretzel Flavour Joins Best-Selling ESN Designer Protein Bar Range

ESN has just given fans another big reason to love its best-selling Designer Protein Bar. On Wednesday, 18 February, the German giant announced Peanut Butter Pretzel as flavour number 11 in the luxurious range. Here’s everything you need to know…

New Creatine-Boosted Strawberry Flavour Joins Koia Elite Range

Berry fans, rejoice! Plant-based innovator Koia just added a Strawberry shake to its Elite range. The fruity newcomer joins the existing Koia Elite family, which includes Vanilla, Chocolate, Coffee, and Cookies ‘n’ Creme. However, this shake comes with a notable…

A Closer Look at Magic Spoon’s New Protein Pastries

If you’re a fan of a sweet breakfast treat, then it makes sense to try and add some function in the mix – and Magic Spoon’s new protein pastries do just that. Now available in Target, these toaster pastries come…

DIRTEA Pure Essentials Creatine and Collagen

Creatine and Collagen Spearhead New DIRTEA Pure Essentials Range

UK functional mushroom brand DIRTEA is expanding its product line beyond fungi with the launch of its new Pure Essentials range. The collection is spearheaded by the brand’s own version of two everyday wellness staples: creatine and collagen. Single-ingredient supplements…

The Myprotein Easter Egg Layered Bar Variety Box

Inside the New Myprotein Easter Egg Variety Box

If you’re hopping into the gym this April, then the £8.99 Myprotein Easter Egg Layered Bar Variety Box should be on your wish list. Featuring four indulgent Easter-themed bars – inspired by everyone’s favourite way to eat eggs – this…

Nakd Protein Bar Lineup Gets Viral-Inspired Cherry Flavour

If pistachio was the taste of 2025, then cherry is the flavour of 2026 – and Nakd Whole Foods have hopped right on that trend with their new cherry protein bar. Joining Cocoa Hazelnut, Peanut, and Caramel in the Nakd…