ESN has just given fans another big reason to love its best-selling Designer Protein Bar.
On Wednesday, 18 February, the German giant announced Peanut Butter Pretzel as flavour number 11 in the luxurious range.
Here’s everything you need to know about the launch.
Unwrapping the Latest ESN Designer Protein Bar
The ESN Designer Protein Bar range built its reputation around texture.
Sensory experts and athletes chomped their way through more than 40 prototypes in the brand’s Hamburg lab before settling on flavours and a format that combined depth, balance and performance.
That might sound a little over the top, but the fitness community has certainly reaped the rewards.
And this latest addition looks set to once again strike the perfect contrast between crunch and silky-smooth indulgence.
Peanut Butter Pretzel features a “pleasantly firm” dough enriched with creamy peanut butter, a delicate melting filling and crispy pretzel pieces to complete a harmonious mouthfeel.
Despite the chocolate coating, ESN keeps the macros modest, with just 2g of sugar and 174 calories per 45g serving.
One thing that isn’t so modest, however, is the protein count. Each bar packs 14g of the muscle-building macronutrient, thanks to a combination of milk and wheat protein plus bovine collagen peptides.
It might not be as protein-heavy as other functional snacking favourites like Barebells or Grenade, but the taste and texture alone make missing out on a few extra grams feel like a worthy sacrifice.
The Wider ESN Designer Protein Bar Range
The textural element isn’t the only reason the ESN Designer Protein Bar has emerged as a certified crowd-pleaser.
Much like Peanut Butter Pretzel, the other flavours in the line-up are equally inventive. Options include White Chocolate Pistachio, Strawberry Yoghurt, Almond Coconut, Hazelnut Nougat and Cinnamon Cereal.
You can grab a box of 12 bars for £25.99 via ESN’s website. Be quick, because this one is unlikely to hang around for long. Using code ESN will save you 25%.
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