Formed in 2015, the keen businessman and fitness guru has built a squad of influencers who have helped propel the clothing line into the mainstream. Boosted by an affiliates model which drives his brand fans to push the label as much as possible, it’s no secret that his relatively small team has been raking in the big bucks.
In 2020, Tribe Dynamics reported the company boasted a whopping $168.4k end market value per ambassador average. Asked how he could identify someone who was blowing up while appearing on Bradley Martyn’s Raw Talk, Christian revealed the mind-boggling figures achieved by one influencer with just 17,000 followers on Instagram.
“What if I told you our number two selling female does about $120,000 to $200,000 a month in sales,” he said.
“That’s over people with like 7 million on TikTok who are active on there with 250,000 story views. That sh*t doesn’t matter man.
“What matters is that as an owner you have to spend the time actually listening to them – how are they talking to the camera, how are they engaging, are they reposting?
“Are they answering questions and going deep with it? If they are building a base of 500 strong and committed followers, I’d rather take that any day.”
When it comes to selling Alphalete Athletics clothing the best methods to promote across social media are:
- Staying true to your own personal opinion.
- Showcasing the unique featured.
- Being honest about the sizing. What size fits you!