3D Energy is on the verge of a major relaunch with up to eight new flavors dropping this summer.
This comes following a multi-year legal battle that saw influencer-owner Christian Guzman tussle with partners for control of the business.
Now, with full equity of the brand and fresh partners in Dom Iacovone, Chris Bumstead, and Matt Thompson from Raw Nutrition, 3D Energy is back and badder than ever.
3D Energy: The Relaunch
As part of 3D’s re-introduction to the spotlight, Christian has been working on fresh branding and a range of updated flavors.
In a recent vlog, he met with partners to taste and approve the final versions of the energy drink, set for release in May.
Speaking after the sampling session, he said: “We just finished the workday. A full 9-5 of trying energy drinks was wild. I knew it was going to be a lot going in, but my tastebuds, my body, my head — everything feels a little weird right now.
“But man, what a productive day. The goal was to knock out and confirm our first five flavors for May, and we did that by about 1:30 pm.
“For the rest of the day, we actually knocked out an additional two flavors. So, we’ve got a total of seven that are for sure going to be in the lineup, but the eighth one we were working on was the Orange flavor.”
A Revamped Orange Flavor
3D, which started out as Up Energy Drink, used to have a signature Orange flavor that was hugely popular with fans. Looking to bring fresh life to the brand, Christian has been experimenting with an Orange Cream variety.
“We tried it, and the Orange Cream came out so good,” he added. “It was more memorable than the Orange, but I posted a poll on my Instagram and it’s literally split 50/50.”
Cleaner, Smarter Formula
The Alphalete and Alphaland owner hasn’t just been tinkering with the taste. He revealed the 3D Energy recipe has been completely reworked, with certain ingredients removed to aid digestion.
Color dye has also been hooked from the energy drink, meaning the all-new 3D will be a clear liquid.
It seems like the process has been a painstaking one, as Christian said he and the team had sipped their way through seven versions of each variety to achieve the ultimate taste.
“Some of the flavors that are coming are revamps of flavors you guys know and love with 3D,” Christian continued.
“But in my opinion, taking out the ingredients we did and removing the color dye makes the entire product lineup taste so much cleaner.
“It’s fully clear, and it doesn’t just sit in your stomach anymore.”
Heidi Somers Guzman’s Exclusive Flavor
In yet another exclusive, Christian’s wife, Heidi Somers Guzman — better known as Buffbunny — has spearheaded her own flavor.
The duo have remained tight-lipped on what it is, with “refreshing” the only clue fans have to work with for now.
“Refreshing was enough of a hint,” Christian said.
“It’s a very unique flavor, so when you see the starting lineup of five, you’re going to see some familiar ones, but you’ll see one that’s Heidi’s flavor, and it’s kind of the wildcard.”
Heidi added: “I’ve never seen anyone do this flavor in an energy drink, ever.”
The Road to Relaunch
Following three to four years of what Christian described as being in “limbo” with 3D Energy, the can designs are now complete, the flavors are finalized, and the contracts are ready to be signed.
All that’s left to do now is roll out production and get 3D Energy back into the hands of fans.
“I’m just really excited for this new product as a whole. It feels insane. Now that we’re done with what we just accomplished, 3D is going to be in motion.”
SEE ALSO: Christian Guzman And Heidi Somers Tie The Knot In Dreamy Wedding
