DASH has just launched a brand-new flavour in partnership with Pink Lady – one of the UK’s most beloved apple varieties.
Famously crisp and perfectly juicy, the launch combines DASH’s signature simplicity with the iconic taste of real Pink Lady apples.
Much like the brand’s wider range of feel-good flavoured sparkling water, each can is free from sugar, sweeteners and virtually any calories, while still delivering a sweet-tart apple snap.
“In a world filled with uncertainty, people gravitate towards what feels familiar – the things they’ve loved for years, that feel reassuringly real and quietly nostalgic”, comments Jack Scott, co-founder of DASH.
“Pink Lady® apples have been a staple since the 90s, instantly recognisable, consistently crisp, invigorating taste and loved by millions, and now DASH is giving that legacy a modern, sparkling twist.”
Giving Pink Lady Apples the Spotlight
Made with real, wonky Pink Lady apples grown in Kent, DASH says the new flavour celebrates fruit in its purest form.
Thanks to its unique infusion method, the brand insists Pink Lady’s “star quality” has been carried across without the need for overproduction.
“Pink Lady® apples are iconic for a reason,” adds Scott.
“They’ve got this unmistakable crispness and perfectly balanced flavour that people already love.
“Our job was simple: take that flavour and let it shine in the cleanest, most refreshing way possible. No sugar, no sweeteners – just the real taste of an iconic apple, reimagined.”
DASH Pink Lady® Apple is now available via the brand’s online store and TikTok Shop, with a nationwide Tesco rollout scheduled for June.
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