The sun is definitely shining for British challenger brand DASH Water.
As the mercury tipped into sweltering territory in June, DASH sold over seven million cans of its better-for-you flavoured sparkling water, marking a 70.8% increase in year-on-year value sales growth.
The record-breaking month coincided with a national heatwave that saw temperatures climb as high as 37.7°C in the UK.
The hottest week of June drove DASH’s biggest-ever sales across major grocery chains such as Tesco, Asda, Ocado and Waitrose as thirsty Brits sought a healthier alternative.
According to DASH, retail growth was backed up by “significant increases in out-of-home and e-commerce sales”, with the former up by more than 50% year on year.
The blistering sunshine wasn’t the only reason for DASH’s sparkling month. The brand’s co-founder, Alex Wright, believes an increasing appetite for healthier soft drinks also had a part to play.
“As temperatures climbed, more people reached for drinks with simple ingredients and nothing artificial,” he said.
“Seeing our biggest month ever is a huge moment for the team and proof that consumers are embracing a new way to hydrate.”
DASH’s Feel-Good Philosophy
DASH was founded by Wright and close friend Jack Scott in 2017. With backgrounds in farming, both saw a gap in the market for a drink that solved two problems in one sip.
Infused with real wonky, misshapen fruit, each can utilises produce that would otherwise be rejected by supermarkets.
While farmers benefit, consumers do too. The recipe is free from sugar, artificial sweeteners and calories, creating a drink with plenty of upside.
Its wholesome credentials are currently being shared in DASH’s largest national media campaign to date – one that’s targeting 203 million impacts throughout July.
The accompanying strapline, “the drink that has it all”, aims to reflect the brand’s appeal to both health-conscious and eco-savvy consumers.
DASH is already one of Europe’s fastest-growing soft drink competitors. That momentum looks to be snowballing, with sales up 50.8% versus last year.
It’s currently on track to sell around 50 million cans worldwide in 2026, but if the heat persists, that figure may well head northwards.
Head to the brand’s website to explore the full range of flavours. Use code AF26JUL50 to save 50% throughout July, or code GYMFLUENCERS30 to enjoy 30% off year-round.
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