Jeremy Deluca is probably best known for helping build one of the biggest fitness websites in the world – bodybuilding.com.
But his latest launch has taken him well beyond protein powders, training plans, and sports nutrition.
The Bodybuilding.com cofounder has now created DeLuca Vodka, bringing his years of business experience into a completely new market.
From Bodybuilding.com to DeLuca Vodka
Jeremy Deluca co-founded Bodybuilding.com with his brother Ryan, turning it into a huge online destination for supplements, workouts, fitness advice, and community.
That put him right in the middle of an industry where people pay close attention to ingredients, nutritional information, and what they’re putting into their bodies.
Over the years, that level of transparency has become much more common across food and supplements.
The spirits industry, however, hasn’t always kept up.
That gap is what inspired Jeremy Deluca to create a vodka aimed at active, health conscious consumers who still enjoy going out and having a drink.
DeLuca Vodka
DeLuca Vodka is a small batch premium vodka made using natural spring water.
It’s distilled seven times and charcoal filtered, helping to soften the harsh bite and give it a smoother finish.
Each 1.5oz serving contains 97 calories, with zero carbs and zero sugar. It’s gluten free too, and comes in at 40% ABV.
Best of all, those details are clearly displayed on the bottle, so you know exactly what you’re getting.
A new direction for Jeremy Deluca
DeLuca Vodka is definitely different from the fitness websites and supplements Jeremy Deluca is known for, but it’s still aimed at a similar market.
It’s for people who want to train, stay active, and keep an eye on what they consume, without feeling like that means turning down every drink or celebration.
You can buy DeLuca Vodka directly from the brand’s website, where a 750ml bottle costs $22.99.
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